The BY7003 is built for the counter, the shelf and the small table, the places where sunglasses are often bought on impulse. In a pharmacy it can sit by the till or at the end of a medicines counter, carrying a summer range next to sun cream and travel essentials. Its 660 mm height leaves the counter usable around it, and the turning base lets a customer browse all four faces while waiting to pay.
Optical practices put a rack of this size on the reception desk or in the dispensing area, where it gives a sun collection a home separate from the prescription frames on the walls. Optical assistants and dispensing opticians can fill a face with a brand they want to feature and change it as stock moves.
Kiosks and small retail units gain a great deal from its footprint. A shopping centre stand, an airport concession, a hotel lobby shop or a surf store often has only a strip of counter for eyewear. Thirty-six pairs on a 360 mm square puts that strip to full use. Gift shops at visitor attractions, garden centres and outdoor clothing stores use the same format for seasonal lines.
Clinic and hospital retail outlets that stock sunglasses alongside eye-care products find it fits a narrow counter just as well. Across all these settings, the people using it fall into two groups. Retail staff, optical assistants and merchandisers load and rearrange the faces, and customers turn the rack, lift a pair off its hook and try it.
Because the rack draws no power, moving it from a counter to a table, or from one store to another, involves no rewiring at all.