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Brazilian market entry turns on the technical file. MediGear partners start with manufacturer-level documentation instead of assembling it themselves.
Brazil buys medical equipment on a scale few markets match, split between a vast public system and a large private hospital sector concentrated in the south-east. Regulatory approval and local registration are the gate, and nothing moves commercially until they are settled.
MediGear is a UK-registered medical equipment distributor and B2B marketplace working with verified manufacturers and healthcare buyers in more than 80 countries. Its partner program opens that catalogue to Brazilian businesses selling into public hospitals in the unified health system, private hospital groups in São Paulo and Rio de Janeiro, diagnostic imaging chains, laboratories and dental clinics.
Three program tracks are open to Brazilian businesses. Different business models, the same catalogue behind them — the right one depends on how much of the transaction you want to own.
Agents introduce qualified hospitals, clinics, distributors and procurement teams to MediGear. The role focuses on generating opportunities and connecting buyers with the team; MediGear handles quotations, supply, documentation and fulfilment. Earnings are commission-based on confirmed sales; no purchasing or inventory is required, and sales materials and product support are provided. It suits consultants and independent representatives who understand how a state health secretariat purchase or a private hospital group tender is run.
Distributors represent MediGear in an agreed country, region or territory and actively develop the local market — a single state, a region such as the South or Northeast, or national coverage of one product group. Products are purchased at distributor level for onward supply, and territorial rights may be exclusive or non-exclusive. Market development, commercial support, and regulatory and import coordination are included.
Resellers purchase at wholesale and resell independently through an existing medical business, online store, sales network or customer base. Order quantities are flexible, and you sell on your own terms to your own customers. Resellers operate independently without territorial or official distribution rights, so there is no territorial commitment and no market development obligation.
The program is open to Brazilian companies holding a CNPJ registration and a genuine route to healthcare buyers. Applications commonly come from:
Equipment distributors and importers already supplying public and private hospitals
Independent sales agents with contacts in theatre, imaging, pathology or dental
Online medical supply retailers and e-commerce operators
Biomedical engineering firms adding equipment sales to service contracts
Practice fit-out, day surgery and healthcare project companies
Imaging chain suppliers, dental and veterinary equipment resellers
Regulatory competence is the differentiator. A modest São Paulo firm that has taken products through registration is worth more than a large distributor that has never filed.
Competitive margins. Partner-level commercial terms apply across the catalogue, with performance recognised for partners who hit agreed targets.
Full product catalogue. Certified equipment across diagnostics, surgical and therapeutic, lab and pathology, sterilisation, hospital furniture, dental, ENT and ophthalmic, rehabilitation, orthopaedic, cardiology, gastroenterology, neonatal, dermatology, veterinary and spare parts.
Sourcing and quotation support. Send an enquiry and the team sources the product, negotiates with the manufacturer and returns a documented quotation — including items outside the current catalogue.
Direct partnerships team. Order queries, supplier negotiations, logistics coordination, and after-sales issues go straight to the team by email, so you can focus on selling rather than chasing suppliers.
Marketing support. Co-branded brochures, digital assets, product imagery and joint campaigns you can put in front of Australian buyers.
Regulatory support. Country-specific import guidance, certification documentation and connections to local regulatory consultants for market entry questions.
Medical devices are regulated by the National Health Surveillance Agency, which classifies devices by risk, operates the registration and notification routes, and supervises the market. Its rules and current requirements are published by ANVISA.
Registration is held by a Brazilian legal entity holding the appropriate operating authorisation, and certain electrical and safety-related product families additionally require certification under the national conformity system administered by INMETRO. Good manufacturing practice certification may also be required depending on device class.
Imports are cleared through the Receita Federal, with health surveillance checks applied at the point of entry in parallel with customs procedure. MediGear is not the registration holder for partner products and does not give regulatory advice.
Apply online. Complete the partner application form and tell us about your market, your experience and which track interests you.
Discovery call. The partnerships team reviews your application and arranges a call to discuss goals, coverage and fit.
Agreement and onboarding. Sign the partner agreement and complete onboarding, including commercial terms, product training and marketing assets.
Start earning. Begin selling, distributing, or referring while MediGear coordinates manufacturing, documentation, and freight.
Registration support is the first reason partners cite. Assembling a technical file that survives review is the hardest part of Brazilian market entry, and manufacturer-level documentation makes that work far shorter.
Catalogue scale is the next factor. Private groups expanding into new cities want one counterparty behind an entire unit rather than a dozen separate vendor relationships.
Freight economics are the third. Consolidating orders from one vetted manufacturer base reduces the number of separate import events, and each import event in Brazil carries its own paperwork and delay.
This page is published for general business and information purposes and is not an offer of partnership. MediGear reviews all applications, and approval is not guaranteed. Any partnership that proceeds is governed by the written terms agreed between MediGear and the partner. Product availability, category coverage, territory arrangements, commercial terms and any commission or margin structure vary by application and may change. The regulatory information here is general information about the Brazilian framework and is not legal, regulatory or professional advice. Requirements administered by the National Health Surveillance Agency, including registration or notification and any applicable conformity certification, depend on the device, its risk class, its intended purpose and the Brazilian entity holding the authorisation. Partner businesses remain responsible for confirming what applies to their own products, and should obtain qualified regulatory, customs or legal advice where required.
Apply with your business details, the states you cover you cover and the track that interests you. The MediGear partnerships team reviews every application and will come back to you to discuss it.
The program is open to Brazilian companies holding a CNPJ registration and a genuine route to healthcare buyers: equipment distributors and importers, independent sales agents, online medical supply retailers, biomedical engineering firms, hospital project companies, and imaging, dental or veterinary resellers. Speciality experience carries more weight than company size.
Three. Sales agents introduce hospitals, clinics, distributors and procurement teams and earn commission on confirmed sales without holding stock. Authorised distributors represent MediGear in an agreed territory, purchase at distributor level and develop the local market. Resellers buy at wholesale and resell independently through a business they already run, without territorial rights or commitments.
No. Joining is free for Brazilian businesses. There are no registration charges, subscriptions or upfront payments required to become an agent, distributor or reseller. Distributors and resellers purchase the products they sell, and partners cover their own trading costs, such as local delivery, storage, and any marketing they run beyond the assets MediGear provides.
Agents earn commission on confirmed sales rather than a retainer. The rate depends on the product category, the order value and the volume you bring, and is confirmed in writing before you begin introducing buyers. Because agents hold no stock and carry no inventory risk, earnings simply follow completed orders.
Exclusive territorial rights are available to qualified distributors who can demonstrate market reach, financial capability and alignment with MediGear standards, assessed case by case. Non-exclusive distribution is also offered and is more common for partners entering a new category. A territory may be a single state, a group of states, or national coverage of one product group.
Partners receive onboarding, product knowledge materials, regulatory guidance for their market, sales tools and co-branded marketing assets. The partnerships team handles order queries, supplier negotiations and logistics coordination, including certification and customs documentation for inbound consignments.
As a general rule, yes. Devices must be registered or notified with the National Health Surveillance Agency before they are marketed, and the route depends on the risk class. The holder must be a Brazilian legal entity with the appropriate operating authorisation, and certain product families also require conformity certification. MediGear is not the registration holder for partner products, so confirm your position with the agency.
Not on its own. Approvals held in Europe or the United States are useful supporting evidence and can shorten the assembly of a technical file, but Brazilian registration or notification is a separate requirement, and additional certification may apply to specific product families. Confirm the route for each device before quoting.