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In South Africa the establishment needs a licence as well as the product. MediGear partners stock only what can lawfully be sold.
South Africa runs two quite separate equipment markets: provincial public hospitals buying on tender at volume, and a large private hospital sector buying centrally at higher specification. Licensing now applies to everyone in the chain, not just the manufacturer.
MediGear is a UK-registered medical equipment distributor and B2B marketplace working with verified manufacturers and healthcare buyers in more than 80 countries. Its partner program opens that catalogue to South African businesses selling into provincial public hospitals, private hospital groups, day clinics, pathology laboratories and dental practices.
Three program tracks are open to South African businesses. Different business models, the same catalogue behind them — the right one depends on how much of the transaction you want to own.
Agents introduce qualified hospitals, clinics, distributors and procurement teams to MediGear. The role focuses on generating opportunities and connecting buyers with the team; MediGear handles quotations, supply, documentation and fulfilment. Earnings are commission-based on confirmed sales; no purchasing or inventory is required, and sales materials and product support are provided. It suits consultants and independent representatives who understand how a provincial health tender and a private hospital group purchase differ in practice.
Distributors represent MediGear in an agreed country, region or territory and actively develop the local market — one province, a group such as Gauteng and Limpopo, or a nationwide category. Products are purchased at distributor level for onward supply, and territorial rights may be exclusive or non-exclusive. Market development, commercial support, and regulatory and import coordination are included.
Resellers purchase at wholesale and resell independently through an existing medical business, online store, sales network or customer base. Order quantities are flexible, and you sell on your own terms to your own customers. Resellers operate independently without territorial or official distribution rights, so there is no territorial commitment and no market development obligation.
The program is open to companies registered with the Companies and Intellectual Property Commission and a genuine route to healthcare buyers. Applications commonly come from:
Equipment distributors and importers already supplying public and private hospitals
Independent sales agents with contacts in theatre, imaging, pathology or dental
Online medical supply retailers and e-commerce operators
Biomedical engineering firms adding equipment sales to service contracts
Practice fit-out, day surgery and healthcare project companies
Pathology laboratory, dental and veterinary equipment resellers
Licence status is the qualifier. A mid-sized distributor already holding an establishment licence is a stronger partner than a larger firm that has yet to apply.
Competitive margins. Partner-level commercial terms apply across the catalogue, with performance recognised for partners who hit agreed targets.
Full product catalogue. Certified equipment across diagnostics, surgical and therapeutic, lab and pathology, sterilisation, hospital furniture, dental, ENT and ophthalmic, rehabilitation, orthopaedic, cardiology, gastroenterology, neonatal, dermatology, veterinary and spare parts.
Sourcing and quotation support. Send an enquiry and the team sources the product, negotiates with the manufacturer and returns a documented quotation — including items outside the current catalogue.
Direct partnerships team. Order queries, supplier negotiations, logistics coordination, and after-sales issues go straight to the team by email, so you can focus on selling rather than chasing suppliers.
Marketing support. Co-branded brochures, digital assets, product imagery and joint campaigns you can put in front of Australian buyers.
Regulatory support. Country-specific import guidance, certification documentation and connections to local regulatory consultants for market entry questions.
Medical devices are regulated by the South African Health Products Regulatory Authority, which licenses establishments and registers devices under the medicines and related substances legislation. Requirements and licence categories are published by SAHPRA.
Manufacturers, importers, distributors and wholesalers of devices are required to hold an establishment licence, and device registration has been introduced progressively by class. Certain electrical and safety-related products additionally fall under compulsory specifications administered by the National Regulator for Compulsory Specifications.
Import clearance is handled by the South African Revenue Service, which administers customs and applies tariff and permit controls. MediGear is not the licence holder for partner products and does not give regulatory advice.
Apply online. Complete the partner application form and tell us about your market, your experience and which track interests you.
Discovery call. The partnerships team reviews your application and arranges a call to discuss goals, coverage and fit.
Agreement and onboarding. Sign the partner agreement and complete onboarding, including commercial terms, product training and marketing assets.
Start earning. Begin selling, distributing, or referring while MediGear coordinates manufacturing, documentation, and freight.
Licence-aware supply is the first advantage. A partner who understands that the establishment as well as the product needs authorisation avoids stocking goods that cannot lawfully be sold.
Second is standardisation. Private hospital groups run one specification across sites, so a supplier covering several categories becomes useful to a central buyer rather than to a single hospital.
Regional reach is the third. Durban and Cape Town serve as gateways for southern African markets, and a partner here can extend the same range well beyond the border.
This page is published for general business and information purposes and is not an offer of partnership. MediGear reviews all applications, and approval is not guaranteed. Any partnership that proceeds is governed by the written terms agreed between MediGear and the partner. Product availability, category coverage, territory arrangements, commercial terms and any commission or margin structure vary by application and may change. The regulatory information here is general information about the South African framework and is not legal, regulatory or professional advice. Requirements administered by the South African Health Products Regulatory Authority, including establishment licensing and device registration, depend on the device, its class, its intended purpose and the licence held by each party in the chain. Partner businesses remain responsible for confirming what applies to their own products, and should obtain qualified regulatory, customs or legal advice where required.
Apply with your business details, the provinces you cover you cover and the track that interests you. The MediGear partnerships team reviews every application and will come back to you to discuss it.
The program is open to companies registered with the Companies and Intellectual Property Commission with a genuine route to healthcare buyers: equipment distributors and importers, independent sales agents, online medical supply retailers, biomedical engineering firms, hospital project companies, and pathology, dental or veterinary resellers. Speciality experience carries more weight than company size.
Three. Sales agents introduce hospitals, clinics, distributors and procurement teams and earn commission on confirmed sales without holding stock. Authorised distributors represent MediGear in an agreed territory, purchase at distributor level and develop the local market. Resellers buy at wholesale and resell independently through a business they already run, without territorial rights or commitments.
No. Joining is free for South African businesses. There are no registration charges, subscriptions or upfront payments required to become an agent, distributor or reseller. Distributors and resellers purchase the products they sell, and partners cover their own trading costs, such as local delivery, storage, and any marketing they run beyond the assets MediGear provides.
Agents earn commission on confirmed sales rather than a retainer. The rate depends on the product category, the order value and the volume you bring, and is confirmed in writing before you begin introducing buyers. Because agents hold no stock and carry no inventory risk, earnings follow completed orders.
Exclusive territorial rights are available to qualified distributors who can demonstrate market reach, financial capability and alignment with MediGear standards, and are assessed case by case. Non-exclusive distribution is also offered and is more common for partners entering a new product category. A territory may be one province, a group of provinces, or national coverage of one product group.
Partners receive onboarding, product knowledge materials, regulatory guidance for their market, sales tools and co-branded marketing assets. The partnerships team handles order queries, supplier negotiations and logistics coordination, including certification and customs documentation for inbound consignments.
Yes. Manufacturers, importers, distributors and wholesalers of medical devices are required to hold an establishment licence from the South African Health Products Regulatory Authority, and device registration has been introduced progressively by class. MediGear is not the licence holder for partner products, so confirm your own position with the authority.
Not on its own. Approvals from recognised reference regulators support a South African application and are commonly submitted, but establishment licensing and, where applicable, device registration remain separate requirements. Certain product families also fall under compulsory specifications, so confirm the position for each item before quoting.