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Međimurje is Croatia's smallest and most densely populated county, a prosperous northern corner between two rivers with its centre at Čakovec.
Međimurje occupies the far north between the Mura and Drava rivers, adjoining both Slovenia and Hungary, and is the smallest Croatian county by area yet among the most densely populated and industrially developed. Health provision is concentrated in Čakovec, and the county's compact dimensions make it a territory a single partner can cover comprehensively.
MediGear is a UK-registered medical equipment distributor and B2B marketplace working with verified manufacturers and healthcare buyers in more than 80 countries. Its partner program opens that catalogue to businesses across Međimurje. Institutional buyers in the territory include the Čakovec County Hospital, the health centres and polyclinics serving the Međimurje municipalities, the county emergency medicine service, occupational health providers across the manufacturing and textile sector, and private dental and diagnostic practices.
There are three program tracks available to companies in Međimurje. They differ in commercial model rather than in product access, so the choice turns on how much of the sale you want to carry.
The agent role is an introductory role. An agent identifies hospitals, clinics, distributors and procurement teams, presents them to MediGear, and leaves quotation, supply, documentation and fulfilment with the partnerships team. Since nothing is purchased and no inventory is retained, commercial exposure is eliminated, and remuneration follows confirmed sales as commission. Sales materials and product support are supplied continuously. Consultants and independent representatives familiar with purchasing group evaluation are the natural candidates. Agents in Međimurje work the Čakovec hospital and the health centres directly.
Distribution means holding a territory and working it. The agreed scope may be one province, two neighbouring provinces, a language community, or a single product group nationally, and the distributor represents MediGear across it while developing the local market. Stock is purchased at distributor level for onward supply. Exclusive and non-exclusive rights are both available, and the arrangement includes market development, commercial support, and regulatory and import coordination. A distributorship here covers the whole county, sometimes held with Varaždin.
Resellers purchase at wholesale and resell independently through an existing medical business, online store, sales network or customer base. Order quantities are flexible, and you sell on your own terms to your own customers. Resellers operate independently without territorial or official distribution rights, so there is no territorial commitment and no market development obligation. Resellers here run a medical supply business serving the county practices.
A partner here can realistically cover the entire county, which materially changes what a distributorship is worth. Companies entered in the Croatian court register with a demonstrable route to healthcare buyers are eligible, and applications commonly originate from:
Equipment distributors and importers already supplying hospitals around Čakovec.
Independent sales agents with contacts in theatre, imaging, pathology or dental
Online medical supply businesses and e-commerce operators
Biomedical engineering firms adding equipment sales to service contracts
Practice fit-out, day surgery and healthcare project companies
Laboratory, dental and rehabilitation equipment resellers working across Međimurje
Established local standing outweighs turnover, and a company with which the Čakovec hospital already transacts represents a stronger application than a substantially larger trader arriving from outside the county.
What a territory agreement covering Međimurje actually contains.
| County seat | Čakovec |
|---|---|
| Administrative tier | One of the 20 counties of Croatia |
| Language of procurement documents | Croatian |
| Principal institutional buyers | The Čakovec County Hospital, the health centres and polyclinics serving the Međimurje municipalities, the county emergency medicine service, occupational health providers across the manufacturing and textile sector, and private dental and diagnostic practices |
| Usual route for imported consignments | Imported consignments reach the county overland from Zagreb and through the Slovenian and Hungarian border crossings that border it on two sides. |
| National competent authority | Agency for Medicinal Products and Medical Devices (HALMED) |
| Neighbouring partner territories | Lika-Senj and Osijek-Baranja |
This is one of the 20 counties of Croatia, the administrative tier below the national government. Partner coverage of the wider country is set out on the Croatia partner page.
Competitive margins. Partner-level commercial terms apply across the catalogue, with performance recognised for partners who hit agreed targets. Terms are confirmed in writing before the first order.
Full product catalogue. Partners quoting buyers around Čakovec draw on one range: certified equipment across diagnostics, surgical and therapeutic, lab and pathology, sterilisation, hospital furniture, dental, ENT and ophthalmic, rehabilitation, orthopaedic, cardiology, gastroenterology, neonatal, dermatology, veterinary and spare parts.
Sourcing and quotation support. Send an enquiry, and the team sources the product, negotiates with the manufacturer and returns a documented quotation, including items outside the current catalogue. Partners in Čakovec use it most for department refits.
Direct partnerships team. Order queries, supplier negotiations, logistics coordination, and after-sales issues go straight to the MediGear team by email, so a partner working across Međimurje can concentrate on selling rather than chasing suppliers.
Marketing support. Co-branded brochures, digital assets, product imagery and joint campaigns to put in front of buyers across Međimurje.
Regulatory support. Import guidance, certification documentation and links to local regulatory consultants for registration questions raised by buyers around Čakovec.
County tenders are documented in Croatian, and Croatian-language labelling and instructions are expected for the devices supplied under them. Any device placed on the European market is governed by Regulation (EU) 2017/745, which determines classification, conformity assessment and post-market obligations ahead of any supply arrangement. The Agency for Medicinal Products and Medical Devices acts as the national competent authority, handling market surveillance, vigilance and the national registers, and publishes its guidance through HALMED.
Distributors and importers carry defined duties under the Regulation, including verifying CE marking and the declaration of conformity, checking Croatian-language labelling and instructions, keeping traceability records and forwarding complaints. HALMED must be notified of devices placed on the Croatian market, and the wider structure is set out in the EU medical devices framework.
Imported consignments reach the country overland from Zagreb and through the Slovenian and Hungarian border crossings that border it on two sides. Anything arriving from outside the customs union is processed by the Croatian Customs Administration under the Union Customs Code. MediGear is not the economic operator of record for partner products and offers no regulatory advice.
Apply online. Complete the MediGear partner application form, telling us your coverage across Međimurje, your experience and which track interests you.
Discovery call. The partnerships team reviews it and arranges a call to discuss goals, how much of the territory you cover, and your route to Croatian buyers.
Agreement and onboarding. Sign the partner agreement, which records the territory you hold around Čakovec, then complete onboarding.
Start earning. Begin selling, distributing, or referring across Međimurje while MediGear coordinates manufacturing, documentation, and freight.
A compact, prosperous county served from Čakovec.
Diagnostic imaging. The Čakovec County Hospital and polyclinics
Occupational health. The manufacturing and textile sector
Surgical and therapeutic. Theatre provision at the county hospital
Hospital furniture. Ward refurbishment at the acute site
Dental. The private practice network across the county
Full coverage is a realistic promise in a county this compact. Businesses buying rather than selling can use the MediGear buyer route, and manufacturers seeking distribution should look at the supplier program.
Audit readiness is the first reason partners cite. EU-funded equipment projects are reviewed after the fact, and documentation that survives that review protects the buyer as well as the supplier.
Comprehensive coverage constitutes the second consideration, because Međimurje is compact enough for a partner to maintain a presence at every significant buyer, which those buyers reward with work that larger suppliers never pursue.
The border position provides the third consideration, since the county adjoins both Slovenia and Hungary, and a partner familiar with that cross-border trade can service enquiries the geography makes possible.
This page is published for general business and information purposes and is not an offer of partnership. MediGear reviews all applications, and approval is not guaranteed. Any partnership that proceeds is governed by the written terms agreed between MediGear and the partner. Product availability, category coverage, territory arrangements, commercial terms and any commission or margin structure vary by application and may change. The regulatory information here is general information about the Croatian framework and is not legal, regulatory or professional advice. Requirements under Regulation (EU) 2017/745, together with the national notification and Croatian-language provisions administered by the Agency for Medicinal Products and Medical Devices (HALMED), depend on the device, its classification and the role each party takes. Partner businesses in Međimurje remain responsible for confirming what applies to their own products, and should obtain qualified regulatory, customs or legal advice where required.
Apply with your business details, the parts of Međimurje you cover and the track that interests you. The MediGear partnerships team reviews every application and will come back to you to discuss it.
A company entered in the Croatian court register with a genuine route to healthcare buyers is eligible. Međimurje is compact enough that full county coverage is a realistic promise rather than a claim, so a partner with an existing relationship in Čakovec is well placed. The eligible categories are listed above.
Three. Sales agents introduce hospitals, clinics, distributors and procurement teams and earn commission on confirmed sales without holding stock. Authorised distributors represent MediGear in an agreed territory, purchase at distributor level and develop the local market. Resellers buy at wholesale and resell independently through a business they already run, without territorial rights or commitments.
There is no charge. Businesses in Međimurje join free of registration fees, subscriptions and upfront payments on all three tracks. What a partner does carry is the purchase of the stock it resells, plus its own trading overheads: local delivery, storage, and any marketing beyond the assets MediGear supplies.
Agents earn commission on confirmed sales rather than a retainer. The rate depends on the product category, the order value and the volume you bring, and is confirmed in writing before you begin introducing buyers. Because agents hold no stock and carry no inventory risk, earnings simply follow completed orders.
It can work well precisely because it is compact: a partner can reach every significant buyer in the county, which supports a close relationship the larger counties do not allow. Some partners hold Međimurje alongside Varaždin or Koprivnica-Križevci to build scale. Territory scope is agreed case by case at the discovery call and may cover one county or several.
Exclusive territorial rights are available to qualified distributors able to demonstrate market reach, financial capability and alignment with MediGear standards, and are assessed case by case. Non-exclusive distribution is also offered and is more common for partners entering a new product category. A territory may be one province, a group of provinces, a language community, or national coverage of one product group.
CE marking under Regulation (EU) 2017/745 establishes that a device may be placed on the European market, with conformity assessment matched to its class. It does not cover notification to HALMED or the Croatian-language obligations for labelling and instructions, which are confirmed separately for each product.
For devices supplied to users, yes: labelling and instructions for use are expected in Croatian, and public tenders in Međimurje usually say so. Devices intended exclusively for healthcare institutions can sometimes be documented in another language the user reads, which is confirmed product by product.