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Veliko Tarnovo holds a rail junction, a Danube port and ten municipalities. Partners here work a market with several centres.
Veliko Tarnovo Province is unusually multi-centred. The historic provincial capital, the rail and airport junction at Gorna Oryahovitsa, and the Danube port at Svishtov each carry their own institutions and buyers. Ten municipalities are spread across the Yantra valley and the northern plain.
MediGear is a UK-registered medical equipment distributor and B2B marketplace working with verified manufacturers and healthcare buyers in more than 80 countries. Its partner program opens that catalogue to businesses across Veliko Tarnovo. Institutional buyers in the province include the Dr Stefan Cherkezov Hospital in Veliko Tarnovo, municipal hospitals and health services at Gorna Oryahovitsa, Svishtov and Pavlikeni, the teaching and laboratory departments of the universities in the provincial capital and Svishtov, occupational health provision across the rail and manufacturing sector, and private dental and diagnostic practices.
There are three program tracks available to companies in Veliko Tarnovo. They differ in commercial model rather than in product access, so the choice turns on how much of the sale you want to carry.
Agents introduce qualified hospitals, clinics, distributors and procurement teams to MediGear. The role focuses on generating opportunities and connecting buyers with the team; MediGear handles quotations, supply, documentation and fulfilment. Earnings are commission-based on confirmed sales; no purchasing or inventory is required, and sales materials and product support are provided. It suits consultants and independent representatives who know how the centralised electronic tender process is scored.
Distributors represent MediGear in an agreed country, region or territory and actively develop the local market: a single province, a pairing of neighbouring provinces, or national coverage of one product group. Products are purchased at distributor level for onward supply, and territorial rights may be exclusive or non-exclusive. Market development, commercial support, and regulatory and import coordination are included.
Resellers purchase at wholesale and resell independently through an existing medical business, online store, sales network or customer base. Order quantities are flexible, and you sell on your own terms to your own customers. Resellers operate independently without territorial or official distribution rights, so there is no territorial commitment and no market development obligation.
This province rewards a partner who treats Gorna Oryahovitsa and Svishtov as accounts in their own right. Working only the provincial capital covers perhaps a third of it. Eligible applicants are companies entered in the Bulgarian commercial register with an established route to those buyers, and the businesses that apply are usually:
Equipment distributors and importers already supplying public and private hospitals
Independent sales agents with contacts in theatre, imaging, pathology or dental
Online medical supply businesses and e-commerce operators
Biomedical engineering firms adding equipment sales to service contracts
Practice fit-out, day surgery and healthcare project companies
Dental, laboratory and veterinary equipment resellers
Category record counts for more than turnover. An agency that has supplied more than one of the provincial centres is a stronger applicant than a larger firm known only in the capital.
The table below summarises what a partner working in Veliko Tarnovo is dealing with.
| Administrative centre | Veliko Tarnovo |
|---|---|
| Municipalities | 10 |
| Statistical region | North Central Bulgaria |
| Principal institutional buyers | The Dr Stefan Cherkezov hospital in Veliko Tarnovo, municipal hospitals and health services at Gorna Oryahovitsa, Svishtov and Pavlikeni, the teaching and laboratory departments of the universities in the provincial capital and Svishtov, occupational health provision across the rail and manufacturing sector, and private dental and diagnostic practices |
| Usual route for imported consignments | Gorna Oryahovitsa is a national rail junction with an airport, and Svishtov is a working Danube port. |
| National competent authority | Bulgarian Drug Agency |
| Neighbouring partner territories | Gabrovo and Razgrad |
Administrative figures for Veliko Tarnovo follow the national division of Bulgaria into twenty-eight provinces and 265 municipalities. Partner coverage of the wider country is set out on the Bulgaria partner page.
Competitive margins. Partner-level commercial terms apply across the catalogue, with performance recognised for partners who hit agreed targets. Terms for Veliko Tarnovo are confirmed in writing before the first order.
Full product catalogue. Certified equipment across diagnostics, surgical and therapeutic, lab and pathology, sterilisation, hospital furniture, dental, ENT and ophthalmic, rehabilitation, orthopaedic, cardiology, gastroenterology, neonatal, dermatology, veterinary and spare parts.
Sourcing and quotation support. Send an enquiry, and the team sources the product, negotiates with the manufacturer and returns a documented quotation, including items outside the current catalogue.
Direct partnerships team. Order queries, supplier negotiations, logistics coordination, and after-sales issues go straight to the MediGear team by email, so a partner in Veliko Tarnovo stays focused on selling rather than chasing suppliers.
Marketing support. Co-branded brochures, digital assets, product imagery and joint campaigns you can put in front of buyers in Veliko Tarnovo.
Regulatory support. Country-specific import guidance, certification documentation and connections to local regulatory consultants for market entry questions.
The Regional Health Inspectorate in Veliko Tarnovo handles health control across the ten municipalities of the province for the Ministry of Health. Medical devices sold anywhere in the European Union fall under Regulation (EU) 2017/745, which fixes classification, conformity assessment and post-market duties before any supply arrangement begins. The national competent authority is the Bulgarian Drug Agency, which handles market surveillance, vigilance and national registration duties. Its requirements are published by the Bulgarian Drug Agency.
Alongside the European rules, Bulgaria maintains its own registration and notification obligations for traders in medical devices, and expects Bulgarian-language instructions for devices supplied to users. The framework those national duties sit within is described in the EU medical devices framework.
Gorna Oryahovitsa is a national rail junction with an airport, and Svishtov is a working Danube port. The province therefore has road, rail and river entry routes. Anything entering from outside the customs union is processed by the Bulgarian Customs Agency under Union Customs Code procedures. MediGear is not the economic operator of record for partner products and offers no regulatory advice.
Apply online. Complete the MediGear partner application form and tell us about your coverage in Veliko Tarnovo, your experience and which track interests you.
Discovery call. The partnerships team reviews your application and arranges a call to discuss goals, coverage and fit.
Agreement and onboarding. Sign the partner agreement and complete onboarding, including commercial terms, product training and marketing assets.
Start earning. Begin selling, distributing, or referring across Veliko Tarnovo while MediGear coordinates manufacturing, documentation, and freight.
Several centres, each with its own institutions and its own calendar.
Diagnostic imaging. The provincial hospital and the Gorna Oryahovitsa facility
Laboratory. Clinical and university teaching requirements
Occupational health. Screening across the rail and manufacturing sector
Hospital furniture. Ward refurbishment at Svishtov and Pavlikeni
Sterilisation. Theatre decontamination across the ten municipalities
Working only the historic capital reaches about a third of the province. Businesses buying rather than selling can use the MediGear buyer route, and manufacturers seeking distribution should look at the supplier program.
Formal grounds decide most contracts. A submission with a documentary gap is set aside before commercial comparison, and that is where the majority of competitors are removed.
Multi-centre coverage is the second advantage. Buyers at Svishtov and Gorna Oryahovitsa are used to being an afterthought. The supplier who treats them otherwise wins repeat work.
Connection is the third. Rail, river and road all meet inside the province, giving a partner flexible routes for consignments and a credible answer on delivery timing.
This page is published for general business and information purposes and is not an offer of partnership. MediGear reviews all applications, and approval is not guaranteed. Any partnership that proceeds is governed by the written terms agreed between MediGear and the partner. Product availability, category coverage, territory arrangements, commercial terms and any commission or margin structure vary by application and may change. The regulatory information here is general information about the Bulgarian framework and is not legal, regulatory or professional advice. Requirements under Regulation (EU) 2017/745, and the national registration, notification and language provisions administered by the Bulgarian Drug Agency, depend on the device, its classification and the role each party takes in the supply chain. Partner businesses in Veliko Tarnovo remain responsible for confirming what applies to their own products, and should obtain qualified regulatory, customs or legal advice where required.
Apply with your business details, the parts of Veliko Tarnovo you cover and the track that interests you. The MediGear partnerships team reviews every application and will come back to you to discuss it.
Companies on the commercial register with a working route to healthcare buyers can apply. Because the province has several centres, applications showing reach in Gorna Oryahovitsa or Svishtov, as well as the historic capital, are read favourably. The eligible business types are listed above.
Three. Sales agents introduce hospitals, clinics, distributors and procurement teams and earn commission on confirmed sales without holding stock. Authorised distributors represent MediGear in an agreed territory, purchase at distributor level and develop the local market. Resellers buy at wholesale and resell independently through a business they already run, without territorial rights or commitments.
No. Joining is free for businesses in Veliko Tarnovo, with no registration charges, subscriptions or upfront payments for the agent, distributor or reseller tracks. Distributors and resellers purchase the products they sell, and partners meet their own trading overheads, such as local delivery, storage, and any marketing they run beyond the assets MediGear provides.
Agents earn commission on confirmed sales rather than a retainer. The rate depends on the product category, the order value and the volume you bring, and is confirmed in writing before you begin introducing buyers. Because agents hold no stock and carry no inventory risk, earnings simply follow completed orders.
Commission depends on the product category, the order value, and the volume introduced, and it is confirmed in writing before the agent begins introducing buyers. Agents hold no stock and carry no inventory risk, so earnings follow completed orders rather than a retainer. Rates are discussed during the discovery call and set out in the partner agreement.
Exclusive territorial rights are available to qualified distributors able to demonstrate market reach, financial capability and alignment with MediGear standards, and are assessed case by case. Non-exclusive distribution is also offered and is more common for partners entering a new product category. A territory may be a single province, a group of provinces, or national coverage of one product group.
Yes. A device must carry a CE marking under Regulation (EU) 2017/745, with conformity assessment appropriate to its class, before it is placed on the European market. Member States may add national registration, notification and language requirements on top of that, so confirm what applies to each device before quoting.
Bulgarian-language labelling and instructions for use are expected for devices supplied to users, and tender documents frequently make this explicit. The precise scope depends on the device, its class and its intended user, so confirm the requirement for each product before submitting a bid.