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A university hospital, a medical faculty and the largest energy complex in the country. Stara Zagora buys across all three.
Stara Zagora Province combines a university hospital and a medical faculty with the Maritsa Iztok energy complex. That gives it clinical and occupational demand on a scale few provinces carry. Eleven municipalities include Kazanlak, itself a substantial industrial and hospital centre. The province therefore has two significant buying points rather than one.
MediGear is a UK-registered medical equipment distributor and B2B marketplace working with verified manufacturers and healthcare buyers in more than 80 countries. Its partner program opens that catalogue to companies registered in Stara Zagora. The purchasing institutions include the Prof Dr Stoyan Kirkovich University Hospital in Stara Zagora, the Dr Hristo Stambolski Hospital in Kazanlak, the medical faculty of Trakia University, municipal health provision at Chirpan, Radnevo and Galabovo, occupational health services across the Maritsa Iztok complex, and private dental and diagnostic practices.
Companies in Stara Zagora choose between three program tracks. Each draws on the same catalogue, and the right one depends on whether you want to introduce, distribute or resell.
Agents introduce qualified hospitals, clinics, distributors and procurement teams to MediGear. The role focuses on generating opportunities and connecting buyers with the team; MediGear handles quotations, supply, documentation and fulfilment. Earnings are commission-based on confirmed sales; no purchasing or inventory is required, and sales materials and product support are provided. It suits consultants and independent representatives who know how the centralised electronic tender process is scored.
Distributors represent MediGear in an agreed country, region or territory and actively develop the local market: a single province, a pairing of neighbouring provinces, or national coverage of one product group. Products are purchased at distributor level for onward supply, and territorial rights may be exclusive or non-exclusive. Market development, commercial support, and regulatory and import coordination are included.
Resellers purchase at wholesale and resell independently through an existing medical business, online store, sales network or customer base. Order quantities are flexible, and you sell on your own terms to your own customers. Resellers operate independently without territorial or official distribution rights, so there is no territorial commitment and no market development obligation.
A partner here holds two conversations at once, one clinical and one occupational. They do not run on the same timetable. Eligible applicants are companies entered in the Bulgarian commercial register with an established route to those buyers, and applications commonly come from:
Equipment distributors and importers already supplying public and private hospitals
Independent sales agents with contacts in theatre, imaging, pathology or dental
Online medical supply businesses and e-commerce operators
Biomedical engineering firms adding equipment sales to service contracts
Practice fit-out, day surgery and healthcare project companies
Dental, laboratory and veterinary equipment resellers
A record in the relevant department is worth more than turnover. An agency with standing in one clinical or occupational category is assessed ahead of a larger firm claiming general coverage. History in the department decides it.
A partner weighing up Stara Zagora is working with the following.
| Administrative centre | Stara Zagora |
|---|---|
| Municipalities | 11 |
| Statistical region | South-East Bulgaria |
| Principal institutional buyers | The Prof Dr Stoyan Kirkovich University Hospital in Stara Zagora, the Dr Hristo Stambolski Hospital in Kazanlak, the medical faculty of Trakia University, municipal health provision in Chirpan, Radnevo and Galabovo, occupational health services across the Maritsa Iztok complex, and private dental and diagnostic practices |
| Usual route for imported consignments | The Trakia motorway crosses the province from west to east |
| National competent authority | Bulgarian Drug Agency |
| Neighbouring partner territories | Yambol and Burgas |
The division above is administrative. Commercial territory for a Stara Zagora partner is agreed separately. Partner coverage of the wider country is set out on the Bulgaria partner page.
Competitive margins. Partner-level commercial terms apply across the catalogue, with performance recognised for partners who hit agreed targets. Terms for Stara Zagora are confirmed in writing before the first order.
Full product catalogue. Certified equipment across diagnostics, surgical and therapeutic, lab and pathology, sterilisation, hospital furniture, dental, ENT and ophthalmic, rehabilitation, orthopaedic, cardiology, gastroenterology, neonatal, dermatology, veterinary and spare parts.
Sourcing and quotation support. Send an enquiry, and the team sources the product, negotiates with the manufacturer and returns a documented quotation, including items outside the current catalogue.
Direct partnerships team. Order queries, supplier negotiations, logistics coordination, and after-sales issues go straight to the MediGear team by email, so a partner in Stara Zagora stays focused on selling rather than chasing suppliers.
Marketing support. Co-branded brochures, digital assets, product imagery and joint campaigns you can put in front of buyers in Stara Zagora.
Regulatory support. Country-specific import guidance, certification documentation and connections to local regulatory consultants for market entry questions.
Medical devices sold anywhere in the European Union fall under Regulation (EU) 2017/745, which fixes classification, conformity assessment and post-market duties before any supply arrangement begins. The national competent authority is the Bulgarian Drug Agency, which handles market surveillance, vigilance and national registration duties. Its requirements are published by the Bulgarian Drug Agency. The Regional Health Inspectorate in Stara Zagora handles health control across the eleven municipalities of the province for the Ministry of Health.
Alongside the European rules, Bulgaria maintains its own registration and notification obligations for traders in medical devices, and expects Bulgarian-language instructions for devices supplied to users. The framework those national duties sit within is described in the EU medical devices framework.
The Trakia motorway crosses the province from west to east. Consignments cleared at Burgas or the southern land borders arrive on a direct road leg. Anything entering from outside the customs union is processed by the Bulgarian Customs Agency under Union Customs Code procedures. MediGear is not the economic operator of record for partner products and offers no regulatory advice.
Apply online. Complete the MediGear partner application form and tell us about your coverage in Stara Zagora, your experience and which track interests you.
Discovery call. The partnerships team reviews your application and arranges a call to discuss goals, coverage and fit.
Agreement and onboarding. Sign the partner agreement and complete onboarding, including commercial terms, product training and marketing assets.
Start earning. Begin selling, distributing, or referring across Stara Zagora while MediGear coordinates manufacturing, documentation, and freight.
Clinical and energy-sector demand run on separate timetables.
Surgical and therapeutic theatre provision at the university hospital
Occupational health. Screening across the Maritsa Iztok complex
Laboratory and pathology. Teaching, clinical and industrial analytical work
Diagnostic imaging. The provincial hospital and the Kazanlak facility
Rehabilitation. Recovery provision, including industrial injury
Two independent revenue lines rarely slow down in the same quarter. Businesses buying rather than selling can use the MediGear buyer route, and manufacturers seeking distribution should look at the supplier program.
Formal grounds decide most tenders. A university hospital procedure eliminates offers on documentary defects long before the commercial stage. The certification package sits at the centre of the exercise.
Dual demand is the second factor. Clinical and occupational buying give a partner two independent revenue lines inside one territory, and they rarely slow down together.
The second centre is the third. Kazanlak is large enough to be treated as its own account, so a partner covering both it and the provincial capital works a market with real depth.
This page is published for general business and information purposes and is not an offer of partnership. MediGear reviews all applications, and approval is not guaranteed. Any partnership that proceeds is governed by the written terms agreed between MediGear and the partner. Product availability, category coverage, territory arrangements, commercial terms and any commission or margin structure vary by application and may change. The regulatory information here is general information about the Bulgarian framework and is not legal, regulatory or professional advice. Requirements under Regulation (EU) 2017/745, and the national registration, notification and language provisions administered by the Bulgarian Drug Agency, depend on the device, its classification and the role each party takes in the supply chain. Partner businesses in Stara Zagora remain responsible for confirming what applies to their own products, and should obtain qualified regulatory, customs or legal advice where required.
Apply with your business details, the parts of Stara Zagora you cover and the track that interests you. The MediGear partnerships team reviews every application and will come back to you to discuss it.
Applicants must be registered in Bulgaria with a genuine route to healthcare buyers. This province carries clinical and occupational demand together, so fluency in either route counts, and applicants covering both are unusually well placed. The eligible business types appear above.
Three. Sales agents introduce hospitals, clinics, distributors and procurement teams and earn commission on confirmed sales without holding stock. Authorised distributors represent MediGear in an agreed territory, purchase at distributor level and develop the local market. Resellers buy at wholesale and resell independently through a business they already run, without territorial rights or commitments.
No. Joining is free for businesses in Stara Zagora, with no registration charges, subscriptions or upfront payments for the agent, distributor or reseller tracks. Distributors and resellers purchase the products they sell, and partners meet their own trading overheads, such as local delivery, storage, and any marketing they run beyond the assets MediGear provides.
Agents earn commission on confirmed sales, not a retainer. The rate depends on the product category, the order value and the volume you bring, and is confirmed in writing before you begin introducing buyers. Because agents hold no stock and carry no inventory risk, earnings simply follow completed orders.
Yes. The catalogue covers diagnostics, laboratory, sterilisation, rehabilitation and the other clinical categories, and the same range serves occupational health provision at industrial sites. Where a specific occupational requirement falls outside the catalogue, the sourcing team approaches manufacturers and returns a documented quotation.
Exclusive territorial rights are available to qualified distributors able to demonstrate market reach, financial capability and alignment with MediGear standards, and are assessed case by case. Non-exclusive distribution is also offered and is more common for partners entering a new product category. A territory may be a single province, a group of provinces, or national coverage of one product group.
Yes. A device must carry a CE marking under Regulation (EU) 2017/745, with conformity assessment appropriate to its class, before it is placed on the European market. Member States may add national registration, notification and language requirements on top of that, so confirm what applies to each device before quoting.
Bulgarian-language labelling and instructions for use are expected for devices supplied to users, and tender documents frequently make this explicit. The precise scope depends on the device, its class and its intended user, so confirm the requirement for each product before submitting a bid.