Advertise on MediGear — Reach Healthcare Buyers in Tokat

Tokat spreads across four working district towns with agriculture and food processing between them. Erbaa and Turhal buy on their own account.

Most platforms sell impressions. Advertise on MediGear and you buy an audience: 12,000 verified healthcare buyers across 80 countries, among them the clinic owners, biomedical engineers and distributor networks supplying the Provincial Health Directorate, the university and state hospitals, and the district hospitals at Erbaa, Turhal, Niksar, and Zile. One of those is worth a thousand of the other.

Four independent buying points in one province. Reaching only the centre reaches only part of the budget.

Coverage runs from Tokat out through Zile, so one placement reaches the whole of Tokat rather than its largest town alone. Buyers across the Black Sea region see the same verified catalogue and the same sponsored listings.

• A vetted audience. VKN verification and business registration checks apply to every buyer account on the platform.

• Set the boundary yourself. Tokat alone, or Tokat plus the rest of Turkey, the EU, the UK, Asia, Africa and the Americas.

• Prime positions. Leaderboards, category pages and search results. Your brand next to the products buyers came for.

• No intermediary on leads. Buyer enquiries reach your team first and stay yours to close.

Become an advertiser →

Who your ads will reach

MediGear readers sit inside public hospitals, private clinics, laboratories, imaging and surgical centres, dental practices, aged-care providers and purchasing groups. Most can authorise or block a purchase. The Tokat audience runs from hospital procurement leads and biomedical engineers through to clinic owners, practice managers, distributors and facility planners.

District hospital buyers purchase separately from the provincial centre. Agricultural and food-processing injury shapes their emergency lists.

Our reach — 12,000+ buyers, 80+ countries

Curation is what makes the audience worth reaching. Every listing is verified, so buyers treat the catalogue as a shortlist rather than a search result. Per-province numbers, including Tokat, are confirmed on request and counted district by district.

Tokat's budget is split four ways and spent four times. Suppliers who reach all of it do considerably better.

Industries we serve

Imaging and diagnostics. Surgical instruments. Patient monitoring. Hospital furniture. Dental equipment. Lab and pathology. Rehabilitation and physiotherapy. Ophthalmology. Veterinary. Aged-care technology. Sterilisation. Consumables. If you sell into healthcare, your buyers in Tokat are already here. You can also explore the MediGear marketplace to see how suppliers benefit alongside advertisers.

One placement reaches buyers in Erbaa, Turhal, Niksar, and Zile without a separate campaign for each district. Targeting can be widened to the rest of Turkey or narrowed to a single speciality at any point in the campaign.

Ad placement options

• Banner placements. High-visibility leaderboard, sidebar and in-article banners across the marketplace and editorial pages.

• Featured listings. Your products sit at the top of category and search results with a sponsored badge.

• Sponsored content. Long-form guides and product spotlights co-authored with your team.

• Newsletter sponsorship. Exclusive spots in the weekly MediGear buyer newsletter.

• Category sponsorship. Own a full category page for a set period. Includes hero banner, logo and product carousel.

• Custom campaigns. Bundled multi-channel campaigns mixing placements, content and email touchpoints.

Every format can be booked for Tokat alone or run across several markets at once. Ask us which mix fits your goals. We will map it out with you.

Advertising packages and pricing

• Starter — single placement, one country. Ideal for testing. From TRY 35,000 per month (excluding taxes).

• Growth — multi-format campaign across two to three regions. From TRY 130,000 per month (excluding taxes).

• Enterprise — global category sponsorship, dedicated account manager, custom creative and quarterly reviews. Custom quote (excluding taxes).

Quotes are built around your goals rather than a fixed menu. Speak with a specialist to discuss the right shape for Tokat.

How buyer enquiries reach you

Every enquiry raised by a verified buyer in Tokat arrives with your team directly. MediGear is not a broker, and the relationship belongs to you from message one.

• Real-time delivery. Submissions reach your inbox immediately.

• Nothing withheld. Leads are not screened, held or relabelled.

• Buyer context supplied. Name, country, role and sourcing need accompany the enquiry.

• You own the close. Quotes, follow-up and conversion remain your team's call.

Both sides get a direct line and neither waits on us. No middle layer. No delay. No lost context.

Built on verified trust

Every advertiser on MediGear is vetted. Every buyer account is checked against VKN (Tax Identification Number) and business registration records. Every campaign is reviewed against TİTCK advertising guidelines before it goes live, and device claims are expected to match the ÜTS registration record. Buyers in Tokat rely on that discipline.

• VKN-verified buyer audience — no bots, no consumer traffic

• TİTCK-aware editorial review on all creative

• Claims checked against ÜTS device registration records

• KVKK-compliant data handling, aligned with GDPR

• ISO 27001-aligned security practices

• Istanbul-based account team with global delivery

Request the full media kit to see real campaign benchmarks under NDA.

How it works — sign up to launch in days

Step one: Share your goals, product and target audience.

Step two: Get a custom proposal in two business days.

Step three: Share your creative or use our in-house design team.

Step four: Your campaign goes live, often within five business days of approval.

Step five: Buyer enquiries land directly in your inbox. You handle the sale on your own terms.

Compliance, brand safety and editorial standards

MediGear enforces strict rules. All advertisers are vetted. All creative is reviewed. Medical device claims must be supported by TİTCK clearance and a valid ÜTS record where applicable, under the Turkish Medical Device Regulation aligned with EU MDR. Your brand sits in a clean, professional space alongside verified listings. Advertisers targeting Tokat receive the same editorial review as every other market we serve.

Speciality filters work alongside the Tokat geography. Reach only ophthalmic buyers, or only dental, without leaving the province.

Reporting for Tokat separates impressions and enquiries by district. You see where interest actually sits, rather than a provincial average.

A Tokat campaign can start small and widen later. Add districts or new markets while it runs. No rebuild is involved.

A Tokat placement can be held while your creative is finalised. Tell us the date you are working to and we will plan back from it.

Why brands choose MediGear over generic ad networks

Distributed buying needs full-province coverage. MediGear reaches every one of Tokat's district purchasers at once.

Disclaimer

Medigear.uk accepts paid advertisements from third-party companies. Please note that Medigear.uk is a medical equipment distributor and marketplace only — we do not sell, supply or endorse any medicines, pharmaceuticals or prescription products. Sponsored content is clearly labelled and does not constitute an endorsement, recommendation or medical advice from Medigear.uk. Advertisers are solely responsible for the accuracy, legality and regulatory compliance of their content in all applicable jurisdictions. Products and services advertised may not be available in all countries. Always consult a qualified healthcare professional before making any health-related decision. Medigear.uk accepts no liability for any loss or harm arising from reliance on advertised products or services.