Advertise on MediGear — Reach Healthcare Buyers in Umbria

Advertise on MediGear and reach a region that runs on two hubs. Umbria concentrates its hospital capability in Perugia and Terni, with district services at Foligno, Città di Castello and Spoleto feeding into them. It is landlocked, road-served and compact. MediGear reaches its buyers, and 12,000+ verified healthcare buyers across 80 countries.

Compact regions are decided by a small number of people, and those people talk to each other. A product installed in Perugia is discussed in Terni within weeks. That works for a supplier who delivers and against one who does not. MediGear places your brand where those buyers already source, beside verified listings.

Your competitors bid against consumers on search engines. You should not. MediGear gives you a focused B2B audience of buyers in the medical equipment market. Zero wasted impressions. Zero consumer traffic.

Position matters more than size here. Umbria sits on the road links between Tuscany, Lazio and Marche, and its hospitals handle referrals moving in several directions. Buyers think about interoperability with neighbouring regions, which makes standards support a genuine selling point.

• Verified buyer audience. Every account is checked against Partita IVA (VAT number) and business records. You reach real hospitals, clinics, and distributors.

• Global reach with local precision. Target by country, region, speciality, or facility type. Coverage spans Italy, the wider Southern Europe, the EU, the UK, Asia, Africa, and the Americas.

• Premium ad inventory. Your brand sits next to product listings, category pages, and buyer searches. Not buried in a social feed.

• Direct buyer enquiries. Every lead generated by your ad goes straight to your team. You own the conversation from the first message.

Become an advertiser →

Who your ads will reach

MediGear is trusted by procurement teams at public hospitals, private clinics, diagnostic centres, surgical groups, dental practices, aged-care facilities, and group purchasing bodies. The audience is senior. Most readers hold buying authority.

Readers in Umbria include health authority procurement staff, clinical engineering teams at the Perugia and Terni hospitals, department heads in cardiology, oncology and imaging, laboratory managers, and private clinic and dental practice owners across the region.

The Centrale Regionale Acquisti dell'Umbria manages centralised purchasing for the regional health service, while the hospital trusts at Perugia and Terni carry the specialist clinical work and the two local health authorities cover the territory. Advertise on MediGear and one campaign reaches all four.

Our reach — 12,000+ buyers, 80+ countries

This is a healthcare advertising platform with depth, not just reach. Buyers return because the catalogue is curated and listings are verified.

Umbria is small enough that word travels between Perugia and Terni faster than any campaign. Advertise beside verified listings, deliver what you promised, and the region does part of your marketing for you.

Industries we serve

Imaging and diagnostics. Surgical instruments. Patient monitoring. Hospital furniture. Dental equipment. Lab and pathology. Rehab and physiotherapy. Ophthalmology. Veterinary. Aged-care technology. Sterilisation. Consumables. If you sell into healthcare, your buyers are already here. You can also explore the MediGear marketplace to see how suppliers benefit alongside advertisers.

Umbria buys across cardiology, oncology, imaging, laboratory diagnostics and rehabilitation, with the Perugia university hospital driving research-linked demand. Community and home-care equipment grows steadily as services move out into the district network. Umbria also runs a substantial teaching commitment at Perugia, which pulls simulation, training and laboratory teaching equipment onto the list. That demand is steady, it renews on a predictable cycle, and relatively few advertisers write for it.

Ad placement options

• Banner placements. High-visibility leaderboard, sidebar, and in-article banners across the marketplace and editorial pages.

• Featured listings. Your products sit at the top of the category and search results with a sponsored badge.

• Sponsored content. Long-form guides and product spotlights co-authored with your team.

• Newsletter sponsorship. Exclusive spots in the weekly MediGear buyer newsletter.

• Category sponsorship. Own a full category page for a set period. Includes hero banner, logo, and product carousel.

• Custom campaigns. Bundled multi-channel campaigns that mix placements, content, and email touchpoints.

Advertising packages and pricing

• Starter — single placement, one country. Ideal for testing. From EUR 1,200 per month (excluding taxes).

• Growth — multi-format campaign across two to three regions. From EUR 4,500 per month (excluding taxes).

• Enterprise — global category sponsorship, dedicated account manager, custom creative, and quarterly reviews. Custom quote (excluding taxes).

Every package is quoted to fit your goals and target regions. Speak with a specialist for a tailored plan.

How buyer enquiries reach you

When a verified healthcare buyer sees your ad and wants to enquire, their query is sent directly to your team. Not to MediGear. You own the conversation from the first message.

• Direct buyer-to-advertiser contact. Enquiries land in your inbox the moment a buyer submits them.

• No intermediary. MediGear does not screen, hold, or rebrand your leads.

• Buyer details included. Each enquiry includes the company name, country, role, and what they are sourcing.

• You close the sale. Your team handles quoting, follow-up, and conversion on your own terms.

This keeps the relationship between you and your buyer clean, fast, and direct.

Reference sites work unusually hard in a region this size. One good installation at Foligno or Spoleto becomes the example everyone cites. Brands that advertise on MediGear and invite buyers to see a working site, rather than read about one, convert far better here. Buyers here answer quickly and expect the same in return. A slow reply loses you the region, because there is only one conversation to have.

Built on verified trust

Every advertiser on MediGear is vetted. Every buyer account is checked against Partita IVA (VAT number) and business registration records. Every campaign is reviewed against Italian MoH and EU MDR advertising guidelines before going live.

• Partita IVA-verified buyer audience — no bots, no consumer traffic

• Italian MoH and EU MDR-aware editorial review on all creative

• GDPR-compliant data handling

• ISO 27001-aligned security practices

• Milan-based account team with global delivery

Request the full media kit to see real campaign benchmarks under NDA.

How it works — sign up to launch in days

Step one: Share your goals, product, and target audience.

Step two: Get a custom proposal in two business days.

Step three: Share your creative or use our in-house design team.

Step four: Your campaign goes live. Often, within five business days of approval.

Step five: Buyer enquiries land directly in your inbox. You handle the sale on your own terms.

Compliance, brand safety, and editorial standards

MediGear enforces strict rules. All advertisers are vetted. All creative is reviewed. Medical claims must be supported by Italian MoH approval and, where applicable, EU MDR clearance. Your brand sits in a clean, professional space alongside verified listings.

Teaching brings extra scrutiny, because training material outlives a campaign. A claim made in Perugia may end up in front of a room of students and stay in circulation for years. Write it so it still reads accurately when you are not there to explain it.

Why brands choose MediGear over generic ad networks

Google will send you clicks from people planning a weekend in Assisi. LinkedIn will send you a follower count. Advertise on MediGear and an Umbrian department head replacing a system this year writes in, requirement and contact details included.

Disclaimer

Medigear.uk accepts paid advertisements from third-party companies. Please note that Medigear.uk is a medical equipment distributor only — we do not sell, supply, or endorse any medicines, pharmaceuticals, or prescription products. Sponsored content is clearly labelled and does not constitute an endorsement, recommendation, or medical advice from Medigear.uk. Advertisers are solely responsible for the accuracy, legality, and regulatory compliance of their content in all applicable jurisdictions. Products and services advertised may not be available in all countries. Always consult a qualified healthcare professional before making any health-related decision. Medigear.uk accepts no liability for any loss or harm arising from reliance on advertised products or services.