Why advertise on Medigear
Two procurement cultures share Upper Austria. The state holding runs one hospital network. Religious-order sites run another, and they specify to their own priorities. A brand reaching only one has reached half the province. Advertise on MediGear and both read the same categories, in Linz, Wels, and Steyr.
Industry shapes the character here. Plants along the Danube operate works health services, and company doctors order equipment much as a clinic does. Rehab providers then receive what those services refer onwards. Your reader might be a hospital engineer in Vöcklabruck or a works doctor in Braunau am Inn. Both are buyers.
Your competitors bid against consumers on search engines. You should not. MediGear gives you a focused B2B audience of buyers in the medical equipment market. Zero wasted impressions. Zero consumer traffic.
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Verified buyer audience. Every account is checked against the UID (VAT identification number) and business records. You reach real hospitals, clinics, and distributors.
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Global reach with local precision. Target by country, region, speciality, or facility type. Coverage spans Austria, the wider Central Europe, the EU, the UK, Asia, Africa, and the Americas.
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Premium ad inventory. Your brand sits next to product listings, category pages, and buyer searches. Not buried in a social feed.
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Direct buyer enquiries. Every lead that comes from your ad goes straight to your team. You own the conversation from the first message.
Who your ads will reach
MediGear is trusted by procurement teams at public hospitals, private clinics, diagnostic centres, surgical groups, dental practices, aged-care facilities, and group purchasing bodies. The audience is senior. Most readers hold buying authority.
Expect procurement leads at the large Linz sites, managers at the order hospitals, clinical engineers in Wels and Steyr, works doctors, rehab directors, and practice managers across the Innviertel. Dental and veterinary buyers read the same pages. Distributors covering the Bavarian border trade watch the same listings from Ried im Innkreis.
Two audiences deserve separate consideration. A university department in Linz evaluates over months and expects evidence. A regional site in Gmunden expects service response and spare parts. The same product can satisfy both, although the argument differs, and your creative can acknowledge that.
Our reach — 12,000+ buyers, 80+ countries
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Metric |
Number |
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Active verified buyers |
12,000+ |
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Countries served |
80+ |
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Active Upper Austria buyers |
Verified accounts across Linz, Wels, Steyr, and Vöcklabruck |
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Average session on category pages |
6 minutes |
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Repeat visit rate (month over month) |
64% |
This is a healthcare advertising platform with depth, not just reach. Buyers return because the catalogue is curated and listings are verified.
Upper Austria rewards a brand that appears within both networks at once. State hospitals and order sites compare observations more than outsiders expect. MediGear positions your message where buyers in Linz, Wels, and Gmunden already look.
Industries we serve
Imaging and diagnostics. Surgical instruments. Patient monitoring. Hospital furniture. Dental equipment. Lab and pathology. Rehab and physiotherapy. Ophthalmology. Veterinary. Aged-care technology. Sterilisation. Consumables. If you sell into healthcare, your buyers are already here. You can also explore the MediGear marketplace to see how suppliers benefit alongside advertisers.
The Oberösterreichische Gesundheitsholding runs the state hospital network, from the Linz teaching campus out to the regional sites. Beside it, the order hospitals keep separate procurement desks and separate clinical priorities. Advertise on MediGear to appear before both, together with the works health services attached to the plants along the Danube.
Ad placement options
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Banner placements. High-visibility leaderboard, sidebar, and in-article banners across the marketplace and editorial pages.
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Featured listings. Your products sit at the top of the category and search results with a sponsored badge.
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Sponsored content. Long-form guides and product spotlights co-authored with your team.
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Newsletter sponsorship. Exclusive spots in the weekly MediGear buyer newsletter.
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Category sponsorship. Own a full category page for a set period. Includes hero banner, logo, and product carousel.
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Custom campaigns. Bundled multi-channel campaigns that mix placements, content, and email touchpoints.
Long-form material performs strongly in this province. Engineers here read specification detail and expect to find it. Sponsored guides, technical comparisons, and category sponsorship all justify themselves. Banners still build the recognition that places a brand on a shortlist initially.
Advertising packages and pricing
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Starter — single placement, one country. Ideal for testing. From EUR 1,100 per month (excluding taxes).
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Growth — multi-format campaign across two to three regions. From EUR 4,000 per month (excluding taxes).
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Enterprise — global category sponsorship, dedicated account manager, custom creative, and quarterly reviews. Custom quote (excluding taxes).
Every package is quoted to fit your goals and target regions. Speak with a specialist for a tailored plan.
How buyer enquiries reach you
When a verified healthcare buyer sees your ad and wants to enquire, their query is sent directly to your team. Not to MediGear. You own the conversation from the first message.
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Direct buyer-to-advertiser contact. Enquiries land in your inbox the moment a buyer submits them.
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No intermediary. MediGear does not screen, hold, or rebrand your leads.
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Buyer details included. Each enquiry includes the company name, country, role, and what they are sourcing.
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You close the sale. Your team handles quoting, follow-up, and conversion on your own terms.
This keeps the relationship between you and your buyer clean, fast, and direct.
Built on verified trust
Every advertiser on MediGear is vetted. Every buyer account is checked against UID (VAT identification number) and business registration records. Every campaign is reviewed against BASG and EU MDR advertising guidelines before going live.
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UID-verified buyer audience — no bots, no consumer traffic
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BASG and EU MDR-aware editorial review on all creative
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GDPR-compliant data handling
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ISO 27001-aligned security practices
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Vienna-based account team with global delivery
Advertisers are verified before publication. Creative is reviewed against the guidelines applying to device promotion in Austria. For a buyer in Steyr or Wels that removes one concern. Advertise on MediGear and the platform protects the standing you are building.
Request the full media kit to see real campaign benchmarks under NDA.
How it works — sign up to launch in days
Step one: Share your goals, product, and target audience.
Step two: Get a custom proposal in two business days.
Step three: Share your creative or use our in-house design team.
Step four: Your campaign goes live. Often, within five business days of approval.
Step five: Buyer enquiries land directly in your inbox. You handle the sale on your own terms.
Campaigns often begin around a single product family. Teams observe which sites enquire, then widen to match. Advertise on MediGear once and the same account contact handles every stage of that expansion, from the first category to a complete regional programme.
Compliance, brand safety, and editorial standards
MediGear enforces strict rules. All advertisers are vetted. All creative is reviewed. Medical claims must be supported by BASG and EU MDR clearance where applicable. Your brand sits in a clean, professional space alongside verified listings.
Why brands choose MediGear over generic ad networks
Search advertising buys a click and a stranger. MediGear buys a reader who arrived deliberately to source. In Upper Austria that reader is often an engineer holding an equipment list and a deadline. Your advertisement sits in the category, and the enquiry travels to you with the detail included. That detail shortens the opening exchange considerably.
Disclaimer
Medigear.uk accepts paid advertisements from third-party companies. Please note that Medigear.uk is a medical equipment distributor only — we do not sell, supply, or endorse any medicines, pharmaceuticals, or prescription products. Sponsored content is clearly labelled and does not constitute an endorsement, recommendation, or medical advice from Medigear.uk. Advertisers are solely responsible for the accuracy, legality, and regulatory compliance of their content in all applicable jurisdictions. Products and services advertised may not be available in all countries. Always consult a qualified healthcare professional before making any health-related decision. Medigear.uk accepts no liability for any loss or harm arising from reliance on advertised products or services.
Ready to advertise on MediGear?
Address both hospital networks at once, and the works doctors beside them. Across 80+ countries, 12,000+ verified healthcare buyers use MediGear, including the state holding and order-hospital procurement teams, clinical engineers, works doctors, and rehab directors of Upper Austria.
Frequently Asked Questions
Any company that builds, supplies, or maintains medical equipment may apply. Given the industrial base, occupational health and theatre suppliers find a ready audience across the province. We check the advertiser first. We then read the creative against BASG expectations and the EU MDR provisions that apply to promotional material.
Banner placements, featured listings, sponsored content, newsletter sponsorship, category sponsorship, and custom multi-channel campaigns. Each format can be targeted by country, region, speciality, or facility type.
The Starter package begins from EUR 1,100 per month (excluding taxes) for a single placement in one country. Growth and Enterprise packages scale from there based on your goals and regions.
Targeting is set by country, region, speciality, and facility type, which matters more here than elsewhere because two hospital networks share the province. An Upper Austria setting covers the state holding sites, the order hospitals, works health services, and private practices, from Linz and Wels out to Ried im Innkreis.
When a verified buyer sees your ad and wants to enquire, their query goes directly to your inbox with the company name, country, role, and what they are sourcing. MediGear does not screen, hold, or rebrand your leads. You own the conversation from the first message.
Most campaigns go live within five business days of creative approval. Custom proposals are delivered in two business days after you share your goals.
Yes. Starter packages run month to month. We quote growth and Enterprise packages to fit your goals, with flexible terms and the option to adjust targeting and formats as your campaign develops.
Those platforms optimise for reach. This province rewards being read by the right engineer instead, whether at a state hospital, an order house, or a works health service. Placement inside the category page does that, and the enquiry that follows carries the site, the role, and what is needed.
Campaign pausing and refund terms depend on your package. Speak with your account manager to understand the options before you commit.
Share your goals, product, and target audience with us. You will receive a custom proposal in two business days. Visit medigear.uk/business/advertise or contact us to begin.