The 7023 is designed for places where sunglasses are often chosen in company. With two mirrors raised on stems and angled apart, two people can try on at once while a friend or family member looks on and gives an opinion.
Holiday retailers, seaside stores and resort shops are natural settings, since visitors there tend to arrive in couples, families and groups of friends. The tower lets two of them try styles side by side, and the decision often comes faster when everyone can see the result together.
Optical practices place it in the waiting area, where a patient and the person accompanying them can browse the sun range during the wait. Two people can check a pair at the same moment, and optical assistants can give each face to a brand, frame shape or lens colour.
Department stores, gift shops and travel retailers in stations and airports suit the format too, as do pharmacies with a busy summer trade. On a 360 mm square, the tower fits beside a counter or at an aisle end and still offers two try-on points, which helps on a crowded Saturday when several shoppers reach the sunglass range together.
In each setting, staff hang the stock, arrange the four faces and turn the tower to restock from one spot, keeping the mirror glass clean. Customers lift a pair, step to whichever mirror is free and try it on, often with someone beside them. Being unpowered, the 7023 can stand wherever a sociable sunglass point is wanted.