The 7018B is for businesses that want one sunglass line to have its own clearly marked place. Eighteen pairs on two faces under a header plate make a compact, self-contained edit that stands apart from the rest of the range.
Optical practices use it to feature a single designer brand, a polarised range or a new collection beside the main frame displays. Dispensing opticians can point patients to one column for that line, and the header plate marks it from across the practice.
Boutiques and department stores use it to give a stocked brand its own presence on the floor, or to run a seasonal promotion without rearranging the main sunglass display. Pharmacies with a strong summer trade use it to separate a premium line from their everyday range.
Gift shops, resort stores and travel retailers that carry a house collection or a single supplier's range also suit the format, as the slim 310 mm square fits beside a till or at the end of an aisle. Two or more columns can stand side by side when a shop wants to give several lines a home of their own.
In each setting, staff stock the two faces with the featured line and keep the header plate clean and visible. Customers find the collection under its header, lift a pair from its hook and try it. Being unpowered and slim, the 7018B can stand wherever a featured line needs its own spot.



