The 7014 is for businesses that want a sunglass point to be ready to sell as soon as it is in place. Its printed graphics carry the decoration, so the setup routine comes down to positioning the tower and hanging the stock.
Pharmacies and chemists, which often bring out a sunglass range for the summer months only, benefit directly from that routine. Each spring the tower can go back on the shop floor, be stocked and start trading, with no separate point-of-sale material to source or put up. At the end of the season it comes down just as quickly.
Optical practices use it in the waiting area or near reception, where the colourful faces add life to a clinical setting and tell patients at a glance that sunglasses are on offer. Optical assistants keep the hooks stocked without any decoration to maintain.
Gift shops, holiday retailers, seaside stores and department stores also suit the format, particularly where staff change displays often or open seasonal concessions. A tower that carries its own decoration can move to a new position, or a new store, and look the same wherever it stands.
In each setting, staff place the tower, hang the pairs and arrange the four faces by brand, shape or lens colour. Customers notice the bright graphics, turn the tower, lift a pair from its hook and try it. The unpowered build lets it stand anywhere with a level surface and room to turn.