The 7013 suits shops and practices that want quick, easy browsing from a fixture that shows most of its range at a glance. Its three faces mean customers see two-thirds of the stock without moving, and the rest after one turn.
Optical practices place it in the waiting area or beside reception, where patients can take in the sun range in a few seconds. The triangular plan lets the tower stand near a wall or in a corner of the waiting room, leaving the floor clear while still turning freely. Optical assistants can use the three faces for three groups, such as a featured brand, a polarised range and children's styles.
Pharmacies, gift shops and convenience retailers use it near the entrance or the counter, where customers have only a moment to look. Bright printed graphics on the faces tell people at a distance that sunglasses are on sale, which helps a seasonal range catch the eye among other displays.
Holiday shops, seaside stores, travel retailers and garden centres also suit the format. A 30-pair range in a cheerful, colourful tower fits the mood of summer trade and can be browsed in a couple of turns by customers on the move.
In each setting, staff load the hooks and decide which group takes each face. Customers turn the tower, lift a pair from its hook and try it. Being unpowered, the 7013 can stand wherever there is a level surface and room for it to turn.