The 7011 is for businesses that want their sunglasses, not their display, to set the look of the sun range. Its plain white faces carry no print or colour, so the tower works with whatever brands and styles a shop chooses to stock and keeps working as that range changes.
Optical practices place it on the reception desk, in the waiting area or near the dispensing table. Practices that carry several designer and house brands value a backdrop that favours none of them, and dispensing staff can rearrange faces by brand, shape or tint without worrying about clashing colours.
Pharmacies and chemists use it beside the counter or near sun-care shelves. Boutiques, concept stores and department store accessory floors with clean, modern interiors find that a white tower sits quietly in a bright space and lets bold frames and mirrored lenses stand out.
Gift shops, garden centres and holiday retailers that change their range through the year also suit it. The same tower can carry muted spring styles, bright summer colours and a winter ski range in turn, with the backdrop staying neutral throughout.
In every setting, staff and merchandisers load the hooks and arrange the four faces. Customers turn the tower, lift a pair from its hook and judge its colour against the plain white before trying it. The compact 360 mm square footprint suits a counter or a table, and the unpowered build lets the tower stand wherever the layout needs it.