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Sur, the ancient port of Qalhat and Masirah Island all lie in South Al Sharqiyah, where Sur Hospital is the principal referral centre.
On the south-eastern coastline, South Al Sharqiyah is administered from Sur and includes the wilayats of Jalan Bani Bu Ali, Jalan Bani Bu Hassan, Al Kamil Wal Wafi and Masirah. Sur Hospital provides the principal secondary care services, and an additional hospital at Al Falah is scheduled to open in the next phase of ministry projects. Sur Industrial City has received more than RO 10 million of infrastructure investment. The ancient city of Qalhat, approximately 20 kilometres from the capital, is a UNESCO World Heritage site, as is Falaj Al-Jeela, one of the five listed aflaj.
MediGear is a UK-registered medical equipment distributor and B2B marketplace working with verified manufacturers and healthcare buyers in more than 80 countries. Its partner program opens that catalogue to businesses in South Al Sharqiyah selling into Sur Hospital, island and inland health centres, private clinics, diagnostic laboratories and dental surgeries.
Three program tracks are open to businesses in South Al Sharqiyah. Different business models, the same catalogue behind them — the right one depends on how much of the transaction you want to own.
Agents introduce qualified hospitals, clinics, distributors and procurement teams to MediGear. The role focuses on generating opportunities and connecting buyers with the team; MediGear handles quotations, supply, documentation and fulfilment. Earnings are commission-based on confirmed sales; no purchasing or inventory is required, and MediGear provides sales materials and product support. Coastal purchasers are covered most efficiently from Sur. For public procurement, a hospital equipment supplier in South Al Sharqiyah needs relationships with the hospital and the governorate health administration.
Distributors represent MediGear in an agreed country, region or territory and actively develop the local market — South Al Sharqiyah as a single area, or the entire eastern coastline together with its northern neighbour. Distributors purchase products for onward supply, and territorial rights may be exclusive or non-exclusive. This includes market development, commercial support, and regulatory and import coordination.
Resellers purchase at wholesale and resell independently through an existing medical business, online store, sales network or customer base. Order quantities are flexible, and you sell on your own terms to your own customers. Resellers operate independently without territorial or official distribution rights, so there is no territorial commitment and no market development obligation.
The program is open to businesses holding an Omani commercial registration and with a genuine route to healthcare buyers in South Al Sharqiyah. Applications commonly come from:
Equipment distributors and importers already supplying public and private hospitals
Independent sales agents with contacts in theatre, imaging, pathology or dental
Online medical supply stores and e-commerce operators
Biomedical engineering firms adding equipment sales to service contracts
Practice fit-out, day surgery and healthcare project companies
Polyclinic, dental and laboratory equipment resellers
Extensive coastal reach distinguishes the most suitable applicants. Serving Masirah Island as efficiently as the capital enables a medical equipment supplier in South Al Sharqiyah to cover the entire governorate. For the reseller track, dental equipment and laboratory equipment in Sur are the logical starting categories.
Competitive margins. Partner-level commercial terms apply across the catalogue, with performance recognised for partners who hit agreed targets.
Full product catalogue. Certified equipment across diagnostics, surgical and therapeutic, lab and pathology, sterilisation, hospital furniture, dental, ENT and ophthalmic, rehabilitation, orthopaedic, cardiology, gastroenterology, neonatal, dermatology, veterinary and spare parts.
Sourcing and quotation support. Send an enquiry and the team sources the product, negotiates with the manufacturer and returns a documented quotation — including items outside the current catalogue.
Direct partnerships team. Order queries, supplier negotiations, logistics coordination, and after-sales issues go straight to the team by email, so you can focus on selling rather than chasing suppliers.
Marketing support. Co-branded brochures, digital assets, product imagery and joint campaigns you can put in front of buyers in South Al Sharqiyah.
Regulatory support. Country-specific import guidance, certification documentation and connections to local regulatory consultants for market entry questions.
The Ministry of Health regulates medical devices, has published guidance, and operates an electronic registration portal with phased deadlines by device class. The Ministry of Health publishes current requirements and notices.
A locally registered importer or authorised representative files the registration, and approvals held with recognised reference regulators are commonly used to support a submission. Because the framework has been introduced in stages, the applicable deadline depends on the device class. The Ministry of Commerce, Industry and Investment Promotion handles trade licensing and conformity matters.
The Directorate General of Customs administers duty and entry formalities, applying the Gulf common customs tariff alongside health checks at entry. MediGear is not the registration holder for partner products and does not give regulatory advice.
Apply online. Complete the partner application form and tell us about your market, your experience and which track interests you.
Discovery call. The partnerships team reviews your application and arranges a call to discuss goals, coverage and fit.
Agreement and onboarding. Sign the partner agreement and complete onboarding, including commercial terms, product training and marketing assets.
Start earning. Begin selling, distributing, or referring while MediGear coordinates manufacturing, documentation, and freight.
CT scanners, ultrasound machines and patient monitors are priorities on the equipment list at Sur Hospital. For clinics and island health centres, medical devices and supplies in South Al Sharqiyah must often travel considerable distances.
Traditional boat building, fishing and manufacturing sustain demand for medical equipment and medical supplies in Sur, and factories at Sur Industrial City add occupational health requirements. Boatyards and fishing crews also require first aid supplies, and the forthcoming hospital at Al Falah will need hospital furniture alongside diagnostic equipment.
Throughout the coastal and desert communities, elderly residents depend on home care equipment in South Al Sharqiyah. On the island, clinics rely on medical supplies for Masirah transported across the channel by scheduled ferry services.
This page is published for general business and information purposes and is not an offer of partnership. MediGear reviews all applications, and approval is not guaranteed. Any partnership that proceeds is governed by the written terms agreed between MediGear and the partner. Product availability, category coverage, territory arrangements, commercial terms and any commission or margin structure vary by application and may change. The regulatory information here is general information about the Omani framework and is not legal, regulatory or professional advice. Requirements administered by the Ministry of Health depend on the device, its classification, its intended purpose and the registered importer or representative filing the application, and the framework has been introduced in phases. Partner businesses remain responsible for confirming what applies to their own products, and should obtain qualified regulatory, customs or legal advice where required.
Apply with your business details, the governorates you cover and the track that interests you. The MediGear partnerships team reviews every application and will come back to you to discuss it.
The program is open to businesses with an Omani commercial registration and a genuine route to healthcare buyers in South Al Sharqiyah: equipment distributors and importers, independent sales agents, online medical supply stores, biomedical engineering firms, healthcare project companies, and polyclinic, dental, or laboratory resellers. Speciality experience carries more weight than company size.
Three. Sales agents introduce hospitals, clinics, distributors and procurement teams and earn commission on confirmed sales without holding stock. Authorised distributors represent MediGear in an agreed territory, purchase at distributor level and develop the local market. Resellers buy at wholesale and resell independently through a business they already run, without territorial rights or commitments.
No. Joining is free for businesses in South Al Sharqiyah. No registration charges, subscriptions, or upfront payments are required to become an agent, distributor, or reseller. Distributors and resellers purchase the products they sell, and partners arrange their own local delivery, storage and any marketing they run beyond the assets MediGear provides.
Agents earn commission on confirmed sales, not a retainer. The rate depends on the product category, the order value and the volume you bring, and is confirmed in writing before you begin introducing buyers. Because agents hold no stock and carry no inventory risk, earnings follow completed orders.
Exclusive territorial rights are available to qualified distributors who can demonstrate market reach, financial capability and alignment with MediGear standards, assessed case by case. We also offer non-exclusive distribution, which is more common for partners entering a new category. Comprehensive coverage from Sur to Masirah is demanding, so a medical equipment distributor in South Al Sharqiyah may share the eastern coastline with a northern partner.
Partners receive onboarding, product knowledge materials, regulatory guidance for their market, sales tools and co-branded marketing assets. The partnerships team handles order queries, supplier negotiations and logistics coordination, including certification and customs documentation for inbound consignments.
As a general rule, yes. Devices are registered with the Ministry of Health through its electronic portal, with a locally registered importer or authorised representative filing the application. Because the framework has been introduced in phases, the applicable deadline depends on the device class. MediGear is not the registration holder for partner products, so confirm your position with the ministry.
Not on its own. Approvals from recognised reference regulators are commonly relied on to support an Omani submission and can shorten review, but national registration remains a separate requirement. Confirm the current position and the deadline applying to each device class before quoting.