Sale on Manual & Electric Hospital Beds - Starting from 25 September!
Sohar, its port and freezone and a string of coastal towns make up North Al Batinah, served by Sohar Hospital and a new hospital in Suwaiq.
Sohar, the capital of North Al Batinah and about 200 kilometres from Muscat, anchors a coastal governorate that also includes Shinas, Liwa, Saham, Al Khaburah and Suwaiq. The regional referral hospital is Sohar Hospital, and Suwaiq Reference Hospital opened in January 2026 with more than 300 beds, intensive care, cardiac care and a dental unit. Sohar Port and Freezone and Sohar Industrial City, which added a seventh phase, make the capital one of Oman's main industrial hubs, and Madayn plans a further estate in the governorate that includes pharmaceuticals. Several private hospital groups also operate in the capital.
MediGear is a UK-registered medical equipment distributor and B2B marketplace working with verified manufacturers and healthcare buyers in more than 80 countries. Its partner program opens that catalogue to businesses in North Al Batinah selling into private hospital groups, Sohar Hospital and the wilayat hospitals, polyclinics, laboratories and dental clinics.
Three program tracks are open to businesses in North Al Batinah. Different business models, the same catalogue behind them — the right one depends on how much of the transaction you want to own.
Agents introduce qualified hospitals, clinics, distributors and procurement teams to MediGear. The role focuses on generating opportunities and connecting buyers with the team; MediGear handles quotations, supply, documentation and fulfilment. Earnings are commission-based on confirmed sales; no purchasing or inventory is required, and MediGear provides sales materials and product support. Procurement staff at Sohar Hospital and the private groups account for most demand. Freezone employers open a second channel for a hospital equipment supplier in North Al Batinah.
Distributors represent MediGear in an agreed country, region or territory and actively develop the local market — North Al Batinah alone, or the full Batinah coast. Distributors purchase products for onward supply, and territorial rights may be exclusive or non-exclusive. Market development, commercial support, and regulatory and import coordination are included.
Resellers purchase at wholesale and resell independently through an existing medical business, online store, sales network or customer base. Order quantities are flexible, and you sell on your own terms to your own customers. Resellers operate independently without territorial or official distribution rights, so there is no territorial commitment and no market development obligation.
The program is open to businesses holding an Omani commercial registration and with a genuine route to healthcare buyers in North Al Batinah. Applications commonly come from:
Equipment distributors and importers already supplying public and private hospitals
Independent sales agents with contacts in theatre, imaging, pathology or dental
Online medical supply stores and e-commerce operators
Biomedical engineering firms adding equipment sales to service contracts
Practice fit-out, day surgery and healthcare project companies
Polyclinic, dental and laboratory equipment resellers
Industrial and hospital experience together make the best credential. Freezone clients expect occupational health documentation that an established medical equipment supplier in North Al Batinah already prepares. Firms that already distribute dental equipment in Sohar can take the reseller route.
Competitive margins. Partner-level commercial terms apply across the catalogue, with performance recognised for partners who hit agreed targets.
Full product catalogue. Certified equipment across diagnostics, surgical and therapeutic, lab and pathology, sterilisation, hospital furniture, dental, ENT and ophthalmic, rehabilitation, orthopaedic, cardiology, gastroenterology, neonatal, dermatology, veterinary and spare parts.
Sourcing and quotation support. Send an enquiry and the team sources the product, negotiates with the manufacturer and returns a documented quotation — including items outside the current catalogue.
Direct partnerships team. Order queries, supplier negotiations, logistics coordination, and after-sales issues go straight to the team by email, so you can focus on selling rather than chasing suppliers.
Marketing support. Co-branded brochures, digital assets, product imagery and joint campaigns you can put in front of buyers in North Al Batinah.
Regulatory support. Country-specific import guidance, certification documentation and connections to local regulatory consultants for market entry questions.
The Ministry of Health regulates medical devices, has published guidance, and operates an electronic registration portal with phased deadlines by device class. The Ministry of Health publishes current requirements and notices.
A locally registered importer or authorised representative files the registration, and approvals held with recognised reference regulators are commonly used to support a submission. Because the framework was introduced in stages, the applicable deadline depends on the device class. The Ministry of Commerce, Industry and Investment Promotion handles trade licensing and conformity matters.
The Directorate General of Customs administers duty and entry formalities, applying the Gulf common customs tariff alongside health checks at entry. MediGear is not the registration holder for partner products and does not give regulatory advice.
Apply online. Complete the partner application form and tell us about your market, your experience and which track interests you.
Discovery call. The partnerships team reviews your application and arranges a call to discuss goals, coverage and fit.
Agreement and onboarding. Sign the partner agreement and complete onboarding, including commercial terms, product training and marketing assets.
Start earning. Begin selling, distributing, or referring while MediGear coordinates manufacturing, documentation, and freight.
Between Sohar Hospital and the private groups, CT scanners, X-ray equipment and patient monitors are replaced on overlapping cycles. The governorate health directorate publishes regular medical equipment tenders, and demand for medical devices and supplies in North Al Batinah grows with each new facility.
The port, the free zone, and the industrial city generate strong demand for medical equipment in Sohar. Private laboratories order laboratory equipment for Sohar clinics, and the new reference hospital creates orders for medical equipment in Suwaiq.
The extended coastal strip creates steady demand for home care equipment in North Al Batinah. The renal unit at Shinas and other coastal facilities need dialysis equipment and spare parts, while larger outlets in the capital hold medical supplies for Sohar families.
This page is published for general business and information purposes and is not an offer of partnership. MediGear reviews all applications, and approval is not guaranteed. Any partnership that proceeds is governed by the written terms agreed between MediGear and the partner. Product availability, category coverage, territory arrangements, commercial terms and any commission or margin structure vary by application and may change. The regulatory information here is general information about the Omani framework and is not legal, regulatory or professional advice. Requirements administered by the Ministry of Health depend on the device, its classification, its intended purpose and the registered importer or representative filing the application, and the framework has been introduced in phases. Partner businesses remain responsible for confirming what applies to their own products, and should obtain qualified regulatory, customs or legal advice where required.
Apply with your business details, the governorates you cover and the track that interests you. The MediGear partnerships team reviews every application and will come back to you to discuss it.
The program is open to businesses with an Omani commercial registration and a genuine route to healthcare buyers in North Al Batinah: equipment distributors and importers, independent sales agents, online medical supply stores, biomedical engineering firms, healthcare project companies, and polyclinic, dental, or laboratory resellers. Speciality experience carries more weight than company size.
Three. Sales agents introduce hospitals, clinics, distributors and procurement teams and earn commission on confirmed sales without holding stock. Authorised distributors represent MediGear in an agreed territory, purchase at distributor level and develop the local market. Resellers buy at wholesale and resell independently through a business they already run, without territorial rights or commitments.
No. Joining is free for businesses in North Al Batinah. No registration charges, subscriptions, or upfront payments are required to become an agent, distributor, or reseller. Distributors and resellers purchase the products they sell, and partners arrange their own local delivery, storage, and any marketing beyond the assets MediGear provides.
Agents earn commission on confirmed sales, not a retainer. The rate depends on the product category, the order value and the volume you bring, and is confirmed in writing before you begin introducing buyers. Because agents hold no stock and carry no inventory risk, earnings follow completed orders.
Exclusive territorial rights are available to qualified distributors who can demonstrate market reach, financial capability and alignment with MediGear standards, assessed case by case. We also offer non-exclusive distribution, which is more common for partners entering a new category. High buyer numbers mean rights for a medical equipment distributor in North Al Batinah are usually split by product group.
Partners receive onboarding, product knowledge materials, regulatory guidance for their market, sales tools and co-branded marketing assets. The partnerships team handles order queries, supplier negotiations and logistics coordination, including certification and customs documentation for inbound consignments.
As a general rule, yes. Devices are registered with the Ministry of Health through its electronic portal, with a locally registered importer or authorised representative filing the application. Because the framework has been introduced in phases, the applicable deadline depends on the device class. MediGear is not the registration holder for partner products, so confirm your position with the ministry.
Not on its own. Approvals from recognised reference regulators are commonly relied on to support an Omani submission and can shorten review, but national registration remains a separate requirement. Confirm the current position and the deadline applying to each device class before quoting.