Sale on Manual & Electric Hospital Beds - Starting from 25 September!
Ludza, the oldest recorded town in Latvia, keeps local hospital care on the eastern border and rewards partners who stay the course.
Ludza was first mentioned in 1177, which makes it the oldest recorded town in Latvia. It sits between lakes and castle ruins in eastern Latgale. Since 2021, it has also included Kārsava, Zilupe and Cibla, so the municipality now runs along the Russian border. Ludza Medical Centre provides local hospital services, and the reform plan sets special conditions for border hospitals like it. Family doctors and small health points cover the rural parishes.
MediGear is a UK-registered medical equipment distributor and B2B marketplace working with verified manufacturers and healthcare buyers in more than 80 countries. Its partner program opens that catalogue to businesses in Ludza selling into Ludza Medical Centre, general practitioners serving Kārsava and Zilupe, rural health points, pharmacies and council care homes.
Three program tracks are open to businesses in Ludza. Different business models, the same catalogue behind them — the right one depends on how much of the transaction you want to own.
Agents introduce qualified hospitals, clinics, distributors and procurement teams to MediGear. The role focuses on generating opportunities and connecting buyers with the team; MediGear handles quotations, supply, documentation and fulfilment. Earnings are commission-based on confirmed sales; no purchasing or inventory is required, and sales materials and product support are provided. Trust develops slowly on the eastern border and depends on personal contact. Representatives already visiting Ludza and Kārsava regularly begin with a considerable advantage.
Distributors represent MediGear in an agreed country, region or territory and actively develop the local market — the four former municipalities around Ludza, or an eastern Latgale area built around Rēzekne. Products are purchased at distributor level for onward supply, and territorial rights may be exclusive or non-exclusive. Market development, commercial support, and regulatory and import coordination are included.
Resellers purchase at wholesale and resell independently through an existing medical business, online store, sales network or customer base. Order quantities are flexible, and you sell on your own terms to your own customers. Resellers operate independently without territorial or official distribution rights, so there is no territorial commitment and no market development obligation.
Companies recorded in the Latvian enterprise register and already selling to healthcare buyers in Ludza are eligible. Applications commonly come from:
Equipment distributors and importers already supplying public and private hospitals
Independent sales agents with contacts in theatre, imaging, pathology or dental
Online medical supply stores and e-commerce operators
Biomedical engineering firms adding equipment sales to service contracts
Practice fit-out, day surgery and healthcare project companies
Dental, laboratory and physiotherapy equipment resellers
Commitment to the region is the real test. An applicant who can show years of service in Latgale, with engineers who make the trip, will earn trust quickly. What wins loyalty for a medical equipment supplier serving Ludza is returning on schedule.
Competitive margins. Partner-level commercial terms apply across the catalogue, with performance recognised for partners who hit agreed targets.
Full product catalogue. Certified equipment across diagnostics, surgical and therapeutic, lab and pathology, sterilisation, hospital furniture, dental, ENT and ophthalmic, rehabilitation, orthopaedic, cardiology, gastroenterology, neonatal, dermatology, veterinary and spare parts.
Sourcing and quotation support. Send an enquiry and the team sources the product, negotiates with the manufacturer and returns a documented quotation — including items outside the current catalogue.
Direct partnerships team. Order queries, supplier negotiations, logistics coordination, and after-sales issues go straight to the team by email, so you can focus on selling rather than chasing suppliers.
Marketing support. Co-branded brochures, digital assets, product imagery and joint campaigns you can put in front of buyers in Ludza.
Regulatory support. Country-specific import guidance, certification documentation and connections to local regulatory consultants for market entry questions.
Medical devices sold anywhere in the European Union fall under Regulation (EU) 2017/745, which fixes classification, conformity assessment and post-market duties before any supply arrangement begins. The national competent authority is the State Agency of Medicines, responsible for market surveillance, vigilance and national registration duties; its guidance is published by the State Agency of Medicines.
Latvia has maintained national registration duties for devices and for the operators handling them alongside European obligations, and Latvian-language labelling and instructions are expected for devices supplied to users. The wider structure is set out in the EU medical devices framework.
Duty and entry procedures for non-union goods rest with the State Revenue Service, which administers customs under the Union Customs Code. MediGear is not the economic operator of record for partner products and does not give regulatory advice.
Apply online. Complete the partner application form and tell us about your market, your experience and which track interests you.
Discovery call. The partnerships team reviews your application and arranges a call to discuss goals, coverage and fit.
Agreement and onboarding. Sign the partner agreement and complete onboarding, including commercial terms, product training and marketing assets.
Start earning. Begin selling, distributing, or referring while MediGear coordinates manufacturing, documentation, and freight.
Most residents depend on the medical centre for everyday hospital treatment, so its purchasing covers emergency, inpatient and diagnostic equipment. For X-ray equipment and ultrasound machines, refurbished medical equipment is often a sensible choice here, and parishes also need medical devices and medical supplies in Ludza.
Rēzekne is approximately thirty minutes away, allowing a partner to serve both towns from one location and maintain frequent visits.
Customers remember the partner who delivers on the promised day, and across these extensive rural distances, that requires careful planning.
This page is published for general business and information purposes and is not an offer of partnership. MediGear reviews all applications, and approval is not guaranteed. Any partnership that proceeds is governed by the written terms agreed between MediGear and the partner. Product availability, category coverage, territory arrangements, commercial terms and any commission or margin structure vary by application and may change. The regulatory information here is general information about the Latvian framework and is not legal, regulatory or professional advice. Requirements under Regulation (EU) 2017/745, and the national registration and language provisions administered by the State Agency of Medicines, depend on the device, its classification and the role each party takes in the supply chain. Partner businesses remain responsible for confirming what applies to their own products, and should obtain qualified regulatory, customs or legal advice where required.
Apply with your business details, the regions you cover and the track that interests you. The MediGear partnerships team reviews every application and will come back to you to discuss it.
The program is open to companies entered in the Latvian commercial register with a genuine route to healthcare buyers in Ludza: equipment distributors and importers, independent sales agents, online medical supply stores, biomedical engineering firms, practice fit-out companies, and dental, laboratory or physiotherapy resellers. Speciality experience carries more weight than company size.
Three. Sales agents introduce hospitals, clinics, distributors and procurement teams and earn commission on confirmed sales without holding stock. Authorised distributors represent MediGear in an agreed territory, purchase at distributor level and develop the local market. Resellers buy at wholesale and resell independently through a business they already run, without territorial rights or commitments.
No. Joining is free for businesses in Ludza. There are no registration charges, subscriptions or upfront payments required to become an agent, distributor or reseller. Distributors and resellers purchase the products they sell, and partners arrange their own local delivery, storage and any marketing they run beyond the assets MediGear provides.
Agents earn commission on confirmed sales rather than a retainer. The rate depends on the product category, the order value and the volume you bring, and is confirmed in writing before you begin introducing buyers. Because agents hold no stock and carry no inventory risk, earnings simply follow completed orders.
Exclusive territorial rights are available to qualified distributors who can demonstrate market reach, financial capability and alignment with MediGear standards, assessed case by case. Non-exclusive distribution is also offered and is more common for partners entering a new category. A hospital and medical equipment distributor for Ludza usually groups it with Rēzekne or Balvi, because the local market alone is small.
Partners receive onboarding, product knowledge materials, regulatory guidance for their market, sales tools and co-branded marketing assets. The partnerships team handles order queries, supplier negotiations and logistics coordination, including certification and customs documentation for inbound consignments.
Yes. A device must carry a CE marking under Regulation (EU) 2017/745, with conformity assessment appropriate to its class, before it is placed on the European market. Member States may add national registration, notification and language requirements on top of that, so confirm what applies to each device before quoting.
Latvian-language labelling and instructions for use are expected for devices supplied to users, and public procurement documents normally require them. The precise scope depends on the device, its class and its intended user, so confirm the requirement for each product before bidding.