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Liguria strings its hospitals along one coast road. MediGear partners work the whole line from Genoa outward.
Liguria is a narrow coastal strip with its hospitals distributed along it, so a medical equipment partner here works a linear territory rather than an area. The San Martino research hospital and the Gaslini children's institute both sit in Genoa, the Savona, Imperia and La Spezia trusts serve the two rivieras, and the port adds freight work that reaches far beyond the region.
MediGear is a UK-registered medical equipment distributor and B2B marketplace working with verified manufacturers and healthcare buyers in more than 80 countries. Its partner program opens that catalogue to businesses in Liguria selling into the San Martino research hospital in Genoa, the Gaslini children's research institute, the Savona and Imperia hospitals, the La Spezia trust, accredited private clinics, port occupational services and diagnostic laboratories.
Three program tracks are open to businesses in Liguria. Different business models, the same catalogue behind them — the right one depends on how much of the transaction you want to own.
Agents introduce qualified hospitals, clinics, distributors and procurement teams to MediGear. The role focuses on generating opportunities and connecting buyers with the team; MediGear handles quotations, supply, documentation and fulfilment. Earnings are commission-based on confirmed sales; no purchasing or inventory is required, and MediGear provides sales materials and product support. It suits representatives who accept that the region extends three hours end to end along a single motorway, and who can serve a research institute and a small Riviera hospital with equal commitment. Care homes along both rivieras order therapy equipment steadily each quarter. Occupational clinics at the port order independently each quarter.
Distributors represent MediGear in an agreed country, region or territory and actively develop the local market — Liguria alone, a two-region grouping, or a category covered nationally. Products are purchased at distributor level for onward supply, and territorial rights may be exclusive or non-exclusive. Market development, commercial support, and regulatory and import coordination are included.
Resellers purchase at wholesale and resell independently through an existing medical business, online store, sales network or customer base. Order quantities are flexible, and you sell on your own terms to your own customers. Resellers operate independently without territorial or official distribution rights, so there is no territorial commitment and no market development obligation.
The program is open to companies entered in the Italian business register with a genuine route to healthcare buyers. Applications commonly come from:
Equipment distributors and importers already supplying public and private hospitals
Independent sales agents with contacts in theatre, imaging, pathology or dental
Online medical supply stores and e-commerce operators
Biomedical engineering firms adding equipment sales to service contracts
Practice fit-out, day surgery and healthcare project companies
Dental, laboratory and rehabilitation equipment resellers
Regional knowledge beats national scale. Gaslini specifies paediatric equipment in considerable detail and expects manufacturer-level responses. San Martino conducts a research-level evaluation, and the Riviera hospitals expect a supplier who travels rather than submitting quotations by post. Sanremo and Chiavari requisition occasionally, and the Genoa trusts procure imaging equipment through scheduled rounds. The Savona trust buys imaging equipment on a published calendar. The La Spezia trust requisitions consumables on a scheduled purchasing cycle.
Competitive margins. Partner-level commercial terms apply across the catalogue, with performance recognised for partners who hit agreed targets.
Full product catalogue. Certified equipment across diagnostics, surgical and therapeutic, lab and pathology, sterilisation, hospital furniture, dental, ENT and ophthalmic, rehabilitation, orthopaedic, cardiology, gastroenterology, neonatal, dermatology, veterinary and spare parts.
Sourcing and quotation support. Send an enquiry and the team sources the product, negotiates with the manufacturer and returns a documented quotation — including items outside the current catalogue.
Direct partnerships team. Order queries, supplier negotiations, logistics coordination, and after-sales issues go straight to the team by email, so you can focus on selling rather than chasing suppliers.
Marketing support. Co-branded brochures, digital assets, product imagery and joint campaigns you can put in front of buyers in Liguria.
Regulatory support. Country-specific import guidance, certification documentation and connections to local regulatory consultants for market entry questions.
Medical devices sold anywhere in the European Union fall under Regulation (EU) 2017/745, which fixes classification, conformity assessment and post-market duties before any supply arrangement begins. The competent authority is the health ministry directorate responsible for medical devices, which runs market surveillance, vigilance and the national device database; departmental information is published by the Ministry of Health.
Italy has operated its own national device database and required devices supplied in the country to be entered in it, alongside European obligations. Italian-language labelling and instructions are expected, and the wider structure is set out in the EU medical devices framework.
Customs entry for goods from outside the Union is administered by the Customs and Monopolies Agency under Union Customs Code procedures. MediGear is not the economic operator of record for partner products and does not give regulatory advice.
Apply online. Complete the partner application form and tell us about your market, your experience and which track interests you.
Discovery call. The partnerships team reviews your application and arranges a call to discuss goals, coverage and fit.
Agreement and onboarding. Sign the partner agreement and complete onboarding, including commercial terms, product training and marketing assets.
Start earning. Begin selling, distributing, or referring while MediGear coordinates manufacturing, documentation, and freight.
Regional coverage is the first advantage. A partner able to run twenty different processes in parallel reaches far more of the market than one selling into a single region. The regional health service purchases centrally, and Genoa holds both the records and most of the distribution capacity for the region. Records sit with the regional service, and the research hospitals hold their own. The research hospitals publish their own supplier requirements.
Second is catalogue depth. Accredited private clinics fitting out a new site want the entire room quoted at once.
Port choice is the third. Genoa ranks as the leading Italian port and sits inside the region, which simplifies imported consignments considerably. The A10 and A12 run the coast in both directions from the city. La Spezia is ninety minutes east of Genoa along the coast. Imperia is two hours west of the city along the Riviera.
This page is published for general business and information purposes and is not an offer of partnership. MediGear reviews all applications, and approval is not guaranteed. Any partnership that proceeds is governed by the written terms agreed between MediGear and the partner. Product availability, category coverage, territory arrangements, commercial terms and any commission or margin structure vary by application and may change. The regulatory information here is general information about the Italian framework and is not legal, regulatory or professional advice. Requirements under Regulation (EU) 2017/745, and the national database and language provisions administered by the health ministry, depend on the device, its classification and the role each party takes in the supply chain. Partner businesses remain responsible for confirming what applies to their own products, and should obtain qualified regulatory, customs or legal advice where required.
Apply with your business details, the parts of Liguria you cover and the track that interests you. The MediGear partnerships team reviews every application and will come back to you to discuss it.
The program is open to companies entered in the Italian business register with a genuine route to healthcare buyers: equipment distributors and importers, independent sales agents, online medical supply stores, biomedical engineering firms, practice fit-out companies, and dental, laboratory or rehabilitation resellers. Speciality experience carries more weight than company size. Applicants in Liguria with references at San Martino or the Gaslini Institute are strongly preferred.
Three. Sales agents introduce hospitals, clinics, distributors and procurement teams and earn commission on confirmed sales without holding stock. Authorised distributors represent MediGear in an agreed territory, purchase at distributor level and develop the local market. Resellers buy at wholesale and resell independently through a business they already run, without territorial rights or commitments.
No. Joining is free for Italian businesses. There are no registration charges, subscriptions or upfront payments required to become an agent, distributor or reseller. Distributors and resellers purchase the products they sell, and partners handle their own local delivery, storage and any marketing they run beyond the assets MediGear provides.
Agents earn commission on confirmed sales rather than a retainer. The rate depends on the product category, the order value and the volume you bring, and is confirmed in writing before you begin introducing buyers. Because agents hold no stock and carry no inventory risk, earnings simply follow completed orders.
Exclusive territorial rights are available to qualified distributors who can demonstrate market reach, financial capability and alignment with MediGear standards, and are assessed case by case. Non-exclusive distribution is also offered and is more common for partners entering a new product category. A territory may be one region, a group of regions, or national coverage of one product group. A territory here is usually taken whole, since the region buys on one framework.
Partners receive onboarding, product knowledge materials, regulatory guidance for their market, sales tools and co-branded marketing assets. The partnerships team handles order queries, supplier negotiations and logistics coordination, including certification and customs documentation for inbound consignments.
Italy has operated a national medical device database and required devices supplied in the country to be entered in it, in addition to the CE marking and conformity assessment required by Regulation (EU) 2017/745. MediGear is not the economic operator of record for partner products, so confirm your own database and registration duties with the health ministry.
Italian-language labelling and instructions for use are expected for devices supplied to users, and regional tender documents treat this as a condition of award. The precise scope depends on the device, its class and its intended user, so confirm the requirement for each product before bidding.