Advertise on MediGear — Reach Healthcare Buyers in Basque Country

Advertise on MediGear to reach more than 12,000 verified healthcare buyers across 80 countries, including hospital teams in Bilbao, Vitoria-Gasteiz, San Sebastián, Barakaldo, and Getxo. Osakidetza runs one of the toughest evaluation processes in Spain. Specifications get read line by line, evidence gets asked for, and the supplier who survives it is often kept for a decade.

Among the readers here are Osakidetza procurement staff, the research hospitals of Bilbao and Donostia, the private group IMQ, and an unusually thick cluster of precision engineering companies that both buy medical technology and build it.

Clicks are the wrong measure in this region. Basque buyers do not click, they assess. They want the technical file, the clinical evidence, and the service history before anyone picks up a phone.

• Documented, not claimed. Accounts are matched against CIF and company registration records, giving you a readership of verified hospitals, clinics and distributors.

• Global reach with local precision. Narrow by province, speciality, or type of site. One account reaches the Basque Country, the rest of Spain, the EU, the UK, Asia, Africa, and the Americas.

• Positioned with the evidence. Your brand appears next to listings and category pages, where technical comparison is already under way.

• Enquiries direct. Every lead your campaign generates arrives with your engineers and commercial team, unfiltered and unbranded by us.

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Who your ads will reach

Readers include Osakidetza procurement teams, university and research hospital staff in Bilbao and Donostia, private hospital groups, workplace health providers tied to heavy industry, laboratories, dental practices, and clinical engineering teams with real in-house skill.

Specifically: health service procurement leads, clinical engineers who will read your technical file properly, research buyers sourcing for trials, health and safety managers at industrial companies, and medtech manufacturers in the region buying parts as well as finished equipment.

That last group is easy to overlook and worth courting. The Basque medtech cluster buys components, sub-assemblies, and test equipment in its own right, and its procurement staff read the same pages as the hospitals they supply. Joint procurement between Osakidetza and the region's research institutes is common, which means a single approval can open both routine hospital procurement and trial-funded purchasing at the same time. Joint procurement between the health service and the region's research institutes is common, so a single approval can open routine hospital procurement and trial-funded buying at the same time.

Our reach — 12,000+ buyers, 80+ countries

Osakidetza buyers return to sources that hold up to scrutiny. A checked catalogue matters more here than a large one, because the reading is done properly before contact is made.

This is a region that buys on evidence and keeps suppliers who provide it. MediGear reaches the verified hospitals, clinics, and procurement teams doing that assessment today.

Industries we serve

Imaging and diagnostics. Surgical instruments. Monitoring. Ward furniture. Dental. Laboratory and pathology. Rehabilitation. Ophthalmology. Veterinary. Aged care. Sterilisation. Consumables. If it goes into a hospital, your Basque buyers are here. You can also explore the MediGear marketplace and see the supplier view.

Research-grade lab and imaging equipment sells strongly, backed by one of the densest medtech and precision clusters in southern Europe. Trial-driven procurement runs alongside routine replacement, and the two follow completely different timetables. Industrial workplace health is a sizeable secondary market, with the steel, machine-tool, and shipbuilding employers running screening programmes that buy audiometry, spirometry, and vision equipment in quantity. The steel, machine-tool, and shipbuilding employers run screening programmes that buy hearing, lung, and vision testing equipment in quantity, on a compliance timetable rather than a clinical one.

Ad placement options

• Banner inventory. Leaderboard, sidebar and in-article positions across marketplace and editorial pages.

• Listing priority. Your products head the category and search results under a sponsored badge.

• Technical content. Long-form guides and product analysis written with your engineers.

• Newsletter slot. Exclusive sponsorship of the weekly buyer briefing.

• Category sponsorship. An entire category page for a fixed term, with banner, logo and carousel.

• Programme campaigns. Placement, content and email combined and measured as one.

Sponsored content earns its place here. A technical guide co-written with your engineers will be read properly by this audience, which is not something you can say of every market.

Advertising packages and pricing

• Starter — one placement in a single market, sized for evaluation. From EUR 1,200 per month (excluding taxes).

• Growth — several formats working across two or three territories. From EUR 4,500 per month (excluding taxes).

• Enterprise — worldwide category sponsorship, dedicated account manager, bespoke creative and quarterly review. Priced to brief (excluding taxes).

Longer runs tend to justify themselves here, because Osakidetza evaluation rewards sustained visibility rather than a short burst. Speak with a specialist about campaign length.

How buyer enquiries reach you

The buyer writes to you. The message does not sit in a queue, does not get screened, and does not arrive carrying our name instead of theirs.

• Delivered at once. The enquiry reaches your team as it is submitted.

• No intermediary. Nothing is screened, retained or rebadged.

• Fully described. Company, province, role and the equipment under consideration.

• Closed on your terms. Quoting, follow-up and negotiation belong to you.

Enquiries from the Basque Country usually arrive with technical questions already attached, so route them to somebody who can answer at engineering level.

Built on verified trust

Advertisers are vetted. Buyer accounts are matched against CIF and business registration records. Creative is read against AEMPS and EU MDR advertising rules before a campaign is allowed to open. Technical documentation is expected to be produced on request, since clinical engineering teams here audit their suppliers routinely.

• CIF-verified readership with no bots and no consumer traffic

• AEMPS and EU MDR-aware review applied to all creative

• GDPR-compliant handling of buyer data

• ISO 27001-aligned information security

• Madrid-based account team, with creative available in Spanish and Basque

Request the full media kit for benchmarks under NDA, including how technical content performs against display in this market.

Clinical engineering teams in the Basque Country audit their suppliers as a matter of course. Arriving with your records already in order shortens that conversation considerably.

How it works — sign up to launch in days

Start with the product, the buyers you want and the outcome you are measuring.

A costed proposal returns inside two working days.

Provide artwork, or have our designers produce it.

The campaign opens, generally within five working days of approval.

Enquiries arrive with your team, and the commercial process is yours.

Give yourself longer than you would elsewhere. Basque evaluation cycles reward a campaign that is still visible in month four, not one that peaked in week two.

Compliance, brand safety, and editorial standards

Advertisers are vetted and all creative is read. Device claims need AEMPS and EU MDR clearance where it applies. Technical claims put to Basque clinical engineers should be ones you can document on request, because this audience will ask, and usually before the first meeting.

Why brands choose MediGear over generic ad networks

Substance succeeds in the Basque Country and very little else does. An engineer in Barakaldo who has read your specification, checked your service record, and found both sound will contact you already half-decided. That message reaches your team directly.

Disclaimer

Medigear.uk accepts paid advertisements from third-party companies. Please note that Medigear.uk is a medical equipment distributor only — we do not sell, supply, or endorse any medicines, pharmaceuticals, or prescription products. Sponsored content is clearly labelled and does not constitute an endorsement, recommendation, or medical advice from Medigear.uk. Advertisers are solely responsible for the accuracy, legality, and regulatory compliance of their content in all applicable jurisdictions. Products and services advertised may not be available in all countries. Always consult a qualified healthcare professional before making any health-related decision. Medigear.uk accepts no liability for any loss or harm arising from reliance on advertised products or services.