Advertise on MediGear — Reach Healthcare Buyers in Piedmont

Advertise on MediGear and reach a region working at two extremes. Turin holds one of Europe's largest hospital complexes and a major new build in progress. Beyond it, alpine valleys hold small sites at the end of long roads. Buyers in Novara, Alessandria, Cuneo and Asti sit between the two. MediGear reaches all of them, and 12,000+ verified buyers worldwide.

Serving Piedmont well means answering both extremes in the same offer. A vast Turin complex wants standardisation and fleet management. A valley clinic wants one unit that keeps working without a visit. Advertising that speaks only to the first loses half the region. MediGear puts your message where both readers already look.

Your competitors bid against consumers on search engines. You should not. MediGear gives you a focused B2B audience of buyers in the medical equipment market. Zero wasted impressions. Zero consumer traffic.

A large new build resets a supply base. When departments are specified together, decisions taken once carry for years across imaging, theatres, laboratories and wards. Suppliers who appear during that window are read differently from those who arrive after the fit-out is complete.

• Verified buyer audience. Every account is checked against Partita IVA (VAT number) and business records. You reach real hospitals, clinics, and distributors.

• Global reach with local precision. Target by country, region, speciality, or facility type. Coverage spans Italy, the wider Southern Europe, the EU, the UK, Asia, Africa, and the Americas.

• Premium ad inventory. Your brand sits next to product listings, category pages, and buyer searches. Not buried in a social feed.

• Direct buyer enquiries. Every lead generated by your ad goes straight to your team. You own the conversation from the first message.

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Who your ads will reach

MediGear is trusted by procurement teams at public hospitals, private clinics, diagnostic centres, surgical groups, dental practices, aged-care facilities, and group purchasing bodies. The audience is senior. Most readers hold buying authority.

Your audience in Piedmont includes procurement staff at the Turin hospital complex, new-build project engineers, health authority buyers in Novara, Cuneo and Alessandria, clinical engineering departments, and the owners of private diagnostic and dental groups across the region.

The Società di Committenza Regione Piemonte handles centralised purchasing for the regional health service, while the Turin hospital complex and the university hospital at Novara carry much of the technical evaluation. Advertise on MediGear and one campaign reaches the readers around both.

Our reach — 12,000+ buyers, 80+ countries

This is a healthcare advertising platform with depth, not just reach. Buyers return because the catalogue is curated and listings are verified.

Piedmont runs a European-scale hospital complex and clinics at the top of alpine valleys. Advertise beside verified listings and your brand answers both readers at once, in a single campaign rather than two.

Industries we serve

Imaging and diagnostics. Surgical instruments. Patient monitoring. Hospital furniture. Dental equipment. Lab and pathology. Rehab and physiotherapy. Ophthalmology. Veterinary. Aged-care technology. Sterilisation. Consumables. If you sell into healthcare, your buyers are already here. You can also explore the MediGear marketplace to see how suppliers benefit alongside advertisers.

Piedmont buys deeply in oncology, transplant and interventional imaging, reflecting where its specialist centres sit, and steadily in general hospital, emergency and rehabilitation equipment across the provinces. Mountain districts add demand for portable and transport-ready systems. Turin also carries a research and university base that shapes the wider estate. Protocols written there reach district hospitals across the plain within a season or two, which makes an early reference site in the city unusually valuable.

Ad placement options

• Banner placements. High-visibility leaderboard, sidebar, and in-article banners across the marketplace and editorial pages.

• Featured listings. Your products sit at the top of the category and search results with a sponsored badge.

• Sponsored content. Long-form guides and product spotlights co-authored with your team.

• Newsletter sponsorship. Exclusive spots in the weekly MediGear buyer newsletter.

• Category sponsorship. Own a full category page for a set period. Includes hero banner, logo, and product carousel.

• Custom campaigns. Bundled multi-channel campaigns that mix placements, content, and email touchpoints.

Advertising packages and pricing

• Starter — single placement, one country. Ideal for testing. From EUR 1,200 per month (excluding taxes).

• Growth — multi-format campaign across two to three regions. From EUR 4,500 per month (excluding taxes).

• Enterprise — global category sponsorship, dedicated account manager, custom creative, and quarterly reviews. Custom quote (excluding taxes).

Every package is quoted to fit your goals and target regions. Speak with a specialist for a tailored plan.

How buyer enquiries reach you

When a verified healthcare buyer sees your ad and wants to enquire, their query is sent directly to your team. Not to MediGear. You own the conversation from the first message.

• Direct buyer-to-advertiser contact. Enquiries land in your inbox the moment a buyer submits them.

• No intermediary. MediGear does not screen, hold, or rebrand your leads.

• Buyer details included. Each enquiry includes the company name, country, role, and what they are sourcing.

• You close the sale. Your team handles quoting, follow-up, and conversion on your own terms.

This keeps the relationship between you and your buyer clean, fast, and direct.

Fleet thinking is common in the larger accounts. Buyers ask how a unit fits a standardised estate, how it is managed remotely, and how consumables are handled across many sites. Brands that advertise on MediGear and answer at fleet level, not only device level, hold Piedmontese attention for longer.

Built on verified trust

Every advertiser on MediGear is vetted. Every buyer account is checked against Partita IVA (VAT number) and business registration records. Every campaign is reviewed against Italian MoH and EU MDR advertising guidelines before going live.

• Partita IVA-verified buyer audience — no bots, no consumer traffic

• Italian MoH and EU MDR-aware editorial review on all creative

• GDPR-compliant data handling

• ISO 27001-aligned security practices

• Milan-based account team with global delivery

Request the full media kit to see real campaign benchmarks under NDA.

How it works — sign up to launch in days

Step one: Share your goals, product, and target audience.

Step two: Get a custom proposal in two business days.

Step three: Share your creative or use our in-house design team.

Step four: Your campaign goes live. Often, within five business days of approval.

Step five: Buyer enquiries land directly in your inbox. You handle the sale on your own terms.

Compliance, brand safety, and editorial standards

MediGear enforces strict rules. All advertisers are vetted. All creative is reviewed. Medical claims must be supported by Italian MoH approval and, where applicable, EU MDR clearance. Your brand sits in a clean, professional space alongside verified listings.

Large accounts keep records, and a Piedmontese project team will read your proposal back to you at commissioning. That is not hostility, it is process. Advertisers who describe capability accurately from the first impression find every later stage considerably easier.

Why brands choose MediGear over generic ad networks

Google sends you clicks from a city of a million people, none of whom sign requisitions. LinkedIn sends you a metric. Advertise on MediGear and a Piedmontese project engineer fitting out a new department writes in, requirement stated and contact details attached.

Disclaimer

Medigear.uk accepts paid advertisements from third-party companies. Please note that Medigear.uk is a medical equipment distributor only — we do not sell, supply, or endorse any medicines, pharmaceuticals, or prescription products. Sponsored content is clearly labelled and does not constitute an endorsement, recommendation, or medical advice from Medigear.uk. Advertisers are solely responsible for the accuracy, legality, and regulatory compliance of their content in all applicable jurisdictions. Products and services advertised may not be available in all countries. Always consult a qualified healthcare professional before making any health-related decision. Medigear.uk accepts no liability for any loss or harm arising from reliance on advertised products or services.