Advertise on MediGear — Reach Healthcare Buyers in Zealand

Seven hospitals across Zealand have spent the past decade consolidating into one structure, Sjællands Universitetshospital, and the procurement teams behind that merger are exactly who MediGear puts your brand in front of. Roskilde, Køge, Holbæk, and Slagelse now work from a shared specification standard, and MediGear reaches every one of those teams as part of its 12,000-buyer, 80-country network.

Most ad platforms can't tell a hospital procurement lead from a casual browser. Brands that advertise on MediGear don't have that problem. Your message reaches verified procurement teams, biomedical engineers, clinic owners, and distributor networks across Sjællands Universitetshospital, private clinics, and group purchasing bodies throughout Zealand — buyers a generic network would simply never find.

Your competitors bid against consumers on search engines. You should not. MediGear gives you a focused B2B audience of buyers in the medical equipment market. Zero wasted impressions. Zero consumer traffic.

• Verified buyer audience. Every account is checked against CVR (Central Business Register number) and business records. You reach real hospitals, clinics, and distributors.

• Global reach with local precision. Target by country, region, speciality, or facility type. Coverage spans Denmark, the wider Northern Europe, the EU, the UK, Asia, Africa, and the Americas.

• Premium ad inventory. Your brand sits next to product listings, category pages, and buyer searches. Not buried in a social feed.

• Direct buyer enquiries. Every lead that comes from your ad goes straight to your team. You own the conversation from the first message.

Become an advertiser →

Zealand's hospital estate looks different from the rest of Denmark. Brands that advertise on MediGear here reach a region where seven separate hospitals in Roskilde, Køge, Holbæk, Slagelse, Næstved, and Nykøbing Falster have been brought together under one university hospital, Sjællands Universitetshospital, with acute care concentrated at four sites.

Who your ads will reach

MediGear is trusted by procurement teams at public hospitals, private clinics, diagnostic centres, surgical groups, dental practices, aged-care facilities, and group purchasing bodies. The audience is senior. Most readers hold buying authority.

Health-system buyers, hospital procurement leads, and biomedical engineers make up the core of Zealand's audience, joined by clinic owners, practice managers, and facility planners working through the region's newly consolidated hospital structure. Specialist distributors and medical technology procurement advisers use the platform too.

Our reach — 12,000+ buyers, 80+ countries

This is a healthcare advertising platform with depth, not just reach. Buyers return because the catalogue is curated and listings are verified.

A merged hospital system still has individual buyers with individual budgets. MediGear reaches the people making decisions across Zealand's newly unified hospital network, not just the headline structure.

Industries we serve

Imaging and diagnostics. Surgical instruments. Patient monitoring. Hospital furniture. Dental equipment. Lab and pathology. Rehab and physiotherapy. Ophthalmology. Veterinary. Aged-care technology. Sterilisation. Consumables. If you sell into healthcare, your buyers are already here. You can also explore the MediGear marketplace to see how suppliers benefit alongside advertisers.

Sorø is a small town to run a region from, but that's where Region Sjælland is administered, overseeing every public hospital across the peninsula and the islands of Lolland-Falster. Its procurement function increasingly runs through Sjællands Universitetshospital's centralised structure, meaning advertisers now reach the buyers who specify equipment for what used to be several independent hospital budgets.

Ad placement options

• Banner placements. High-visibility leaderboard, sidebar, and in-article banners across the marketplace and editorial pages.

• Featured listings. Your products sit at the top of the category and search results with a sponsored badge.

• Sponsored content. Long-form guides and product spotlights co-authored with your team.

• Newsletter sponsorship. Exclusive spots in the weekly MediGear buyer newsletter.

• Category sponsorship. Own a full category page for a set period. Includes hero banner, logo, and product carousel.

• Custom campaigns. Bundled multi-channel campaigns that mix placements, content, and email touchpoints.

Advertising packages and pricing

• Starter — single placement, one country. Ideal for testing. From DKK 1,200 per month (excluding taxes).

• Growth — multi-format campaign across two to three regions. From DKK 4,500 per month (excluding taxes).

• Enterprise — global category sponsorship, dedicated account manager, custom creative, and quarterly reviews. Custom quote (excluding taxes).

Every package is quoted to fit your goals and target regions. Speak with a specialist for a tailored plan.

Zealand buyers evaluating new suppliers often do so as part of a wider hospital-merger transition, comparing existing inventory across Køge, Roskilde, Holbæk, and Slagelse against a single specification standard. Brands that advertise on MediGear can reach a buyer mid-transition, when supplier relationships are actively being reset.

How buyer enquiries reach you

When a verified healthcare buyer sees your ad and wants to enquire, their query is sent directly to your team. Not to MediGear. You own the conversation from the first message.

• Direct buyer-to-advertiser contact. Enquiries land in your inbox the moment a buyer submits them.

• No intermediary. MediGear does not screen, hold, or rebrand your leads.

• Buyer details included. Each enquiry includes the company name, country, role, and what they are sourcing.

• You close the sale. Your team handles quoting, follow-up, and conversion on your own terms.

This keeps the relationship between you and your buyer clean, fast, and direct.

Built on verified trust

Every advertiser on MediGear is vetted. Every buyer account is checked against the CVR (Central Business Register) number and business registration records. Every campaign is reviewed against DKMA and EU MDR advertising guidelines before going live.

• CVR-verified buyer audience — no bots, no consumer traffic

• DKMA and EU MDR-aware editorial review on all creative

• GDPR-compliant data handling

• ISO 27001-aligned security practices

• Copenhagen-based account team with global delivery

Request the full media kit to see real campaign benchmarks under NDA.

Zealand buyers don't only buy through Region Sjælland's formal tender process. Biomedical engineering teams at Sjællands Universitetshospital routinely evaluate new suppliers on their own initiative too, and a MediGear placement reaches both groups without needing to guess which one you're talking to.

How it works — sign up to launch in days

Step one: Share your goals, product, and target audience.

Step two: Get a custom proposal in two business days.

Step three: Share your creative or use our in-house design team.

Step four: Your campaign goes live. Often, within five business days of approval.

Step five: Buyer enquiries land directly in your inbox. You handle the sale on your own terms.

Compliance, brand safety, and editorial standards

MediGear enforces strict rules. All advertisers are vetted. All creative is reviewed. Medical claims must be supported by DKMA and EU MDR clearance where applicable. Your brand sits in a clean, professional space alongside verified listings.

Every piece of creative aimed at Zealand buyers goes through the same national DKMA and EU MDR review as the rest of Denmark. Given the region's four acute hospitals in Køge, Holbæk, Slagelse, and Nykøbing Falster, claims about emergency and acute-care equipment get particularly close attention.

Why brands choose MediGear over generic ad networks

Impressions and clicks are not the same as a buyer. Brands that advertise on MediGear reach verified healthcare buyers in Zealand directly, inside a region that has spent a decade consolidating its hospital estate. You reach buyers exactly where they're deciding, and you own that relationship from day one.

Disclaimer

Medigear.uk accepts paid advertisements from third-party companies. Please note that Medigear.uk is a medical equipment distributor only — we do not sell, supply, or endorse any medicines, pharmaceuticals, or prescription products. Sponsored content is clearly labelled and does not constitute an endorsement, recommendation, or medical advice from Medigear.uk. Advertisers are solely responsible for the accuracy, legality, and regulatory compliance of their content in all applicable jurisdictions. Products and services advertised may not be available in all countries. Always consult a qualified healthcare professional before making any health-related decision. Medigear.uk accepts no liability for any loss or harm arising from reliance on advertised products or services.