Advertise on MediGear — Reach Healthcare Buyers in the Capital Region

Copenhagen concentrates more hospital buying power than anywhere else in Denmark. Rigshospitalet, Herlev and Gentofte Hospital, and Bispebjerg and Frederiksberg Hospital all run active procurement here, and MediGear puts your brand directly in front of the people making those decisions. Advertise here to join a platform that already reaches over 12,000 verified buyers in 80 countries, with the Capital Region among its busiest.

Generic ad networks waste your budget on consumer traffic. Brands that advertise on MediGear reach verified procurement teams, biomedical engineers, clinic owners, and distributor networks at Rigshospitalet, Herlev and Gentofte Hospital instead. That's the gap between traffic and pipeline.

Your competitors bid against consumers on search engines. You should not. MediGear gives you a focused B2B audience of buyers in the medical equipment market. Zero wasted impressions. Zero consumer traffic.

• Verified buyer audience. Every account is checked against CVR (Central Business Register number) and business records. You reach real hospitals, clinics, and distributors.

• Global reach with local precision. Target by country, region, speciality, or facility type. Coverage spans Denmark, the wider Northern Europe, the EU, the UK, Asia, Africa, and the Americas.

• Premium ad inventory. Your brand sits next to product listings, category pages, and buyer searches. Not buried in a social feed.

• Direct buyer enquiries. Every lead that comes from your ad goes straight to your team. You own the conversation from the first message.

Become an advertiser →

No other Danish region packs more buying power into a smaller footprint. Brands that advertise on MediGear here reach Rigshospitalet, Herlev and Gentofte Hospital, and Bispebjerg and Frederiksberg Hospital — three of the busiest procurement teams in Scandinavia. Many national group-purchasing decisions run through this same corridor.

Who your ads will reach

MediGear is trusted by procurement teams at public hospitals, private clinics, diagnostic centres, surgical groups, dental practices, aged-care facilities, and group purchasing bodies. The audience is senior. Most readers hold buying authority.

The Capital Region's buyers include hospital procurement leads and biomedical engineers at the region's largest trusts. Facility planners, device distributors, practice managers, and clinic owners round out the day-to-day audience, while specialist distributors and medical technology advisers arrive drawn by the region's many life-science employers.

Our reach — 12,000+ buyers, 80+ countries

This is a healthcare advertising platform with depth, not just reach. Buyers return because the catalogue is curated and listings are verified.

Copenhagen's hospitals don't need another generic ad campaign — they need to see products relevant to what they actually buy. MediGear puts verified procurement teams and clinic buyers in the Capital Region in front of exactly that.

Industries we serve

Imaging and diagnostics. Surgical instruments. Patient monitoring. Hospital furniture. Dental equipment. Lab and pathology. Rehab and physiotherapy. Ophthalmology. Veterinary. Aged-care technology. Sterilisation. Consumables. If you sell into healthcare, your buyers are already here. You can also explore the MediGear marketplace to see how suppliers benefit alongside advertisers.

Region Hovedstaden runs the hospitals and mental health services across Copenhagen, Frederiksberg, and northern Zealand. Its buying teams set the standards that shape the wider Capital Region supply chain, so advertisers here reach buyers whose choices often guide purchasing elsewhere in Denmark.

Ad placement options

• Banner placements. High-visibility leaderboard, sidebar, and in-article banners across the marketplace and editorial pages.

• Featured listings. Your products sit at the top of the category and search results with a sponsored badge.

• Sponsored content. Long-form guides and product spotlights co-authored with your team.

• Newsletter sponsorship. Exclusive spots in the weekly MediGear buyer newsletter.

• Category sponsorship. Own a full category page for a set period. Includes hero banner, logo, and product carousel.

• Custom campaigns. Bundled multi-channel campaigns that mix placements, content, and email touchpoints.

Advertising packages and pricing

• Starter — single placement, one country. Ideal for testing. From DKK 1,200 per month (excluding taxes).

• Growth — multi-format campaign across two to three regions. From DKK 4,500 per month (excluding taxes).

• Enterprise — global category sponsorship, dedicated account manager, custom creative, and quarterly reviews. Custom quote (excluding taxes).

Every package is quoted to fit your goals and target regions. Speak with a specialist for a tailored plan.

Capital Region buyers tend to move fast once a campaign lands in front of the right department. Advertisers who advertise on MediGear here find procurement concentrated across a handful of large hospital trusts rather than dozens of independent facilities, so a single well-targeted placement can reach several category-level decision-makers at once.

How buyer enquiries reach you

When a verified healthcare buyer sees your ad and wants to enquire, their query is sent directly to your team. Not to MediGear. You own the conversation from the first message.

• Direct buyer-to-advertiser contact. Enquiries land in your inbox the moment a buyer submits them.

• No intermediary. MediGear does not screen, hold, or rebrand your leads.

• Buyer details included. Each enquiry includes the company name, country, role, and what they are sourcing.

• You close the sale. Your team handles quoting, follow-up, and conversion on your own terms.

This keeps the relationship between you and your buyer clean, fast, and direct.

Built on verified trust

Every advertiser on MediGear is vetted. Every buyer account is checked against the CVR (Central Business Register) number and business registration records. Every campaign is reviewed against DKMA and EU MDR advertising guidelines before going live.

• CVR-verified buyer audience — no bots, no consumer traffic

• DKMA and EU MDR-aware editorial review on all creative

• GDPR-compliant data handling

• ISO 27001-aligned security practices

• Copenhagen-based account team with global delivery

Request the full media kit to see real campaign benchmarks under NDA.

Two paths lead to a sale in the Capital Region: the formal tender process run through Region Hovedstaden, and the informal evaluation biomedical engineering teams at Herlev and Gentofte Hospital do outside those cycles. MediGear puts verified visibility in front of both at once.

How it works — sign up to launch in days

Step one: Share your goals, product, and target audience.

Step two: Get a custom proposal in two business days.

Step three: Share your creative or use our in-house design team.

Step four: Your campaign goes live. Often, within five business days of approval.

Step five: Buyer enquiries land directly in your inbox. You handle the sale on your own terms.

Compliance, brand safety, and editorial standards

MediGear enforces strict rules. All advertisers are vetted. All creative is reviewed. Medical claims must be supported by DKMA and EU MDR clearance where applicable. Your brand sits in a clean, professional space alongside verified listings.

The same DKMA and EU MDR advertising guidelines apply here as everywhere in Denmark. Reviewers do pay closer attention to claims about products used in acute and specialist care, given how many hospital departments cluster across Copenhagen.

Why brands choose MediGear over generic ad networks

Traffic from Google and impressions from LinkedIn don't convert the way a verified buyer does. Brands that advertise on MediGear send healthcare buyers in the Capital Region straight to their inbox instead, concentrated in the country's busiest procurement corridor. You meet your buyers where the decision gets made, and the relationship is yours from message one.

Disclaimer

Medigear.uk accepts paid advertisements from third-party companies. Please note that Medigear.uk is a medical equipment distributor only — we do not sell, supply, or endorse any medicines, pharmaceuticals, or prescription products. Sponsored content is clearly labelled and does not constitute an endorsement, recommendation, or medical advice from Medigear.uk. Advertisers are solely responsible for the accuracy, legality, and regulatory compliance of their content in all applicable jurisdictions. Products and services advertised may not be available in all countries. Always consult a qualified healthcare professional before making any health-related decision. Medigear.uk accepts no liability for any loss or harm arising from reliance on advertised products or services.