Reach Central Bohemian Healthcare Buyers with MediGear

Central Bohemian has no capital of its own: it wraps around Prague, and its hospitals at Kladno, Mladá Boleslav and Kolín absorb the volume workload while the hardest cases travel inward. Brands that advertise on MediGear meet procurement leads equipping busy general wards, not showcase units.

A search advert cannot distinguish a ward manager from a patient. Advertise on MediGear, though, and the split is made for you: procurement leads at the Kladno and Kolín district hospitals, biomedical engineers who cover three sites in a week, group practice partners, and the ambulance service procurement staff of Central Bohemian.

Your competitors bid against consumers on search engines. You should not. MediGear gives you a focused B2B audience of buyers in the medical equipment market. Zero wasted impressions. Zero consumer traffic.

Distance shapes the buying. A technician may cover Benešov in the morning and Příbram after lunch, and spare components on a shelf beat spare parts on a boat. Brands holding stock in country, or shipping within days, get named again, and that one fact drives more repeat orders across the region than any product launch.

• Verified buyer audience. Every account is checked against IÇO (Identification Number) and business records. You reach real hospitals, clinics, and distributors.

• Global reach with local precision. Target by country, region, speciality, or facility type. Coverage spans Czechia, the wider Central Europe, the EU, the UK, Asia, Africa, and the Americas.

• Premium ad inventory. Your brand sits next to product listings, category pages, and buyer searches. Not buried in a social feed.

• Direct buyer enquiries. Every lead generated by your ad goes straight to your team. You own the conversation from the first message.

Become an advertiser →

Who your ads will reach

MediGear is trusted by procurement teams at public hospitals, private clinics, diagnostic centres, surgical groups, dental practices, aged-care facilities, and group purchasing bodies. The audience is senior. Most readers hold buying authority.

Typical readers are hospital supply and procurement managers, theatre and ward sisters, biomedical technicians on the road between sites, occupational health physicians at the Mladá Boleslav car plants, and owners of group practices in the commuter towns. Few of them hold a research position. Most of them authorise inventory.

Our reach — 12,000+ buyers, 80+ countries

This is a healthcare advertising platform with depth, not just reach. Buyers return because the catalogue is curated and listings are verified.

Krajská hygienická stanice Středočeského kraje maintains the public health remit, and the territory itself owns several district hospitals through a holding structure. One approved supplier can therefore appear on four wards at once. Therefore it pays to advertise on MediGear at group level rather than ward level.

Central Bohemian buys for the routine caseload. Reliable inventory, spare components within days, and somebody who answers the telephone in Příbram. Reach those teams while the ward list is still being written, and the order tends to repeat.

Industries we serve

Imaging and diagnostics. Surgical instruments. Patient monitoring. Hospital furniture. Dental equipment. Lab and pathology. Rehab and physiotherapy. Ophthalmology. Veterinary. Aged-care technology. Sterilisation. Consumables. If you sell into healthcare, your buyers are already here. You can also explore the MediGear marketplace to see how suppliers benefit alongside advertisers.

Ward beds, patient monitoring, infusion pumps, sterilisation, diagnostic imaging refresh and consulting room furniture all move steadily. Trauma and occupational medicine lines matter near the automotive plants. Advertise on MediGear across those categories and one campaign covers a district hospital, an occupational works clinic and a private surgery inside a week.

Ad placement options

• Banner placements. High-visibility leaderboard, sidebar, and in-article banners across the marketplace and editorial pages.

• Featured listings. Your products sit at the top of the category and search results with a sponsored badge.

• Sponsored content. Long-form guides and product spotlights co-authored with your team.

• Newsletter sponsorship. Exclusive spots in the weekly MediGear buyer newsletter.

• Category sponsorship. Own a full category page for a set period. Includes hero banner, logo, and product carousel.

• Custom campaigns. Bundled multi-channel campaigns that mix placements, content, and email touchpoints.

Advertising packages and pricing

• Starter — single placement, one country. Ideal for testing. From CZK 1,000 per month (excluding taxes).

• Growth — multi-format campaign across two to three regions. From CZK 3,600 per month (excluding taxes).

• Enterprise — global category sponsorship, dedicated account manager, custom creative, and quarterly reviews. Custom quote (excluding taxes).

Every package is quoted to fit your goals and target regions. Speak with a specialist for a tailored plan.

How buyer enquiries reach you

When a verified healthcare buyer sees your ad and wants to enquire, their query is sent directly to your team. Not to MediGear. You own the conversation from the first message.

• Direct buyer-to-advertiser contact. Enquiries land in your inbox the moment a buyer submits them.

• No intermediary. MediGear does not screen, hold, or rebrand your leads.

• Buyer details included. Each enquiry includes the company name, country, role, and what they are sourcing.

• You close the sale. Your team handles quoting, follow-up, and conversion on your own terms.

This keeps the relationship between you and your buyer clean, fast, and direct.

Enquiries from this region read plainly, naming a model, a quantity and a delivery week. Czech is the operational language, though English is read comfortably at Kladno and Mladá Boleslav. Answer with a confirmed date and a named service engineer, and you will usually be asked for a second line.

Built on verified trust

Every advertiser on MediGear is vetted. Every buyer account is checked against IÇO (Identification Number) and business registration records. Every campaign is reviewed against SÚKL and EU MDR advertising guidelines before going live.

• IÇO-verified buyer audience — no bots, no consumer traffic

• SÚKL and EU MDR-aware editorial review on all creative

• GDPR-compliant data handling

• ISO 27001-aligned security practices

• Prague-based account team with global delivery

Request the full media kit to see real campaign benchmarks under NDA.

How it works — sign up to launch in days

Step one: Share your goals, product, and target audience.

Step two: Get a custom proposal in two business days.

Step three: Share your creative or use our in-house design team.

Step four: Your campaign goes live. Often, within five business days of approval.

Step five: Buyer enquiries land directly in your inbox. You handle the sale on your own terms.

Compliance, brand safety, and editorial standards

MediGear enforces strict rules. All advertisers are vetted. All creative is reviewed. Medical claims must be supported by SÚKL and EU MDR clearance where applicable. Your brand sits in a clean, professional space alongside verified listings.

Purchases above the threshold go to competitive tender through the regional authority. Smaller items move on framework agreements. EU MDR scope binds the claims, and the device class has to be named in plain words. That is the clarity a framework bid demands, and it is what gets rewarded across the region.

Why brands choose MediGear over generic ad networks

Google sends you a commuter and LinkedIn sends you a job title, while MediGear sends a supply manager in Kolín who needs four of something by Friday. The requirement is real and it is dated, you get the enquiry direct, and you keep the account after the first delivery.

Disclaimer

Medigear.uk accepts paid advertisements from third-party companies. Please note that Medigear.uk is a medical equipment distributor only — we do not sell, supply, or endorse any medicines, pharmaceuticals, or prescription products. Sponsored content is clearly labelled and does not constitute an endorsement, recommendation, or medical advice from Medigear.uk. Advertisers are solely responsible for the accuracy, legality, and regulatory compliance of their content in all applicable jurisdictions. Products and services advertised may not be available in all countries. Always consult a qualified healthcare professional before making any health-related decision. Medigear.uk accepts no liability for any loss or harm arising from reliance on advertised products or services.