Advertise on MediGear — Reach Healthcare Buyers in Minas Gerais

Advertise on MediGear to reach healthcare buyers in Minas Gerais, a state where the volume comes from breadth rather than cluster. Belo Horizonte holds the largest referral complex, but Uberlândia, Juiz de Fora, Montes Claros, and Uberaba each anchor a region, and hundreds of smaller towns purchase for hospitals of their own.

Selling into Minas Gerais one hospital at a time is arithmetic no sales team wins. The state has more towns than any other, and a great many charity hospitals buying modest quantities often. Brands that advertise on MediGear reach that long tail through a single presence, beside listings those buyers already trust.

Your competitors bid against consumers on search engines. You should not. MediGear gives you a focused B2B audience of buyers in the medical equipment market. Zero wasted impressions. Zero consumer traffic.

• Verified buyer audience. Every account is checked against CNPJ (company registration number) and business records. You reach real hospitals, clinics, and distributors.

• Global reach with local precision. Target by country, region, speciality, or facility type. Coverage spans Brazil, the wider Latin America, the EU, the UK, Asia, Africa, and the Americas.

• Premium ad inventory. Your brand sits next to product listings, category pages, and buyer searches. Not buried in a social feed.

• Direct buyer enquiries. Every lead generated by your ad goes straight to your team. You own the conversation from the first message.

Become an advertiser →

Who your ads will reach

MediGear is trusted by procurement teams at public hospitals, private clinics, diagnostic centres, surgical groups, dental practices, aged-care facilities, and group purchasing bodies. The audience is senior. Most readers hold buying authority.

Readers in Minas Gerais include procurement leads at the Belo Horizonte referral complex, and biomedical engineers serving regional networks. Managers at charity hospitals in smaller towns read the same pages. So do clinic owners in Uberlândia and distributors covering the Triângulo Mineiro. Municipal health secretariat staff across the state read the same listings.

Smaller institutions are the most exacting readers in this state. An manager at a charity hospital may sign off one major purchase a year, so every brief is examined carefully and every supplier claim is tested. Clear, complete, and honest advertising outperforms volume here by a wide margin.

Our reach — 12,000+ buyers, 80+ countries

This is a healthcare advertising platform with depth, not just reach. Buyers return because the catalogue is curated and listings are verified.

Minas Gerais is a long tail with a large head. The referral complex sets the standard, and hundreds of municipal and charity hospitals apply it at a smaller scale. MediGear puts your brand in front of verified buyers at both ends of that distribution.

Industries we serve

Imaging and diagnostics. Surgical instruments. Patient monitoring. Hospital furniture. Dental equipment. Lab and pathology. Rehab and physiotherapy. Ophthalmology. Veterinary. Aged-care technology. Sterilisation. Consumables. If you sell into healthcare, your buyers are already here. You can also explore the MediGear marketplace to see how suppliers benefit alongside advertisers.

Services are run by the Secretaria de Estado de Saúde de Minas Gerais. The Fundação Hospitalar do Estado de Minas Gerais runs a large network of public units. The Hospital das Clínicas da Universidade Federal de Minas Gerais anchors teaching and complex referral. Municipal and charity hospitals align with those standards at their own pace.

Ad placement options

• Banner placements. High-visibility leaderboard, sidebar, and in-article banners across the marketplace and editorial pages.

• Featured listings. Your products sit at the top of the category and search results with a sponsored badge.

• Sponsored content. Long-form guides and product spotlights co-authored with your team.

• Newsletter sponsorship. Exclusive spots in the weekly MediGear buyer newsletter.

• Category sponsorship. Own a full category page for a set period. Includes hero banner, logo, and product carousel.

• Custom campaigns. Bundled multi-channel campaigns that mix placements, content, and email touchpoints.

A long tail is reached through formats that scale without extra effort. Featured listings put your products in front of every regional buyer who searches a category, and newsletter sponsorship reaches managers in towns no representative will visit this year.

Advertising packages and pricing

• Starter — single placement, one country. Ideal for testing. From BRL 5,500 per month (excluding taxes).

• Growth — multi-format campaign across two to three regions. From BRL 19,000 per month (excluding taxes).

• Enterprise — global category sponsorship, dedicated account manager, custom creative, and quarterly reviews. Custom quote (excluding taxes).

Every package is quoted to fit your goals and target regions. Speak with a specialist for a tailored plan.

How buyer enquiries reach you

When a verified healthcare buyer sees your ad and wants to enquire, their query is sent directly to your team. Not to MediGear. You own the conversation from the first message.

• Direct buyer-to-advertiser contact. Enquiries land in your inbox the moment a buyer submits them.

• No intermediary. MediGear does not screen, hold, or rebrand your leads.

• Buyer details included. Each enquiry includes the company name, country, role, and what they are sourcing.

• You close the sale. Your team handles quoting, follow-up, and conversion on your own terms.

This keeps the relationship between you and your buyer clean, fast, and direct.

Built on verified trust

Every advertiser on MediGear is vetted. Every buyer account is checked against CNPJ (company registration number) and business registration records. Every campaign is reviewed against ANVISA advertising guidelines before going live.

• CNPJ-verified buyer audience — no bots, no consumer traffic

• ANVISA-aware editorial review on all creative

• LGPD-compliant data handling

• ISO 27001-aligned security practices

• São Paulo-based account team with global delivery

Charitable and municipal buyers protect limited resources with careful diligence. They check registration, service coverage, and supplier standing before enquiring, because a poor purchase cannot easily be corrected. Verified accounts and reviewed creative give your brand a credible answer to that diligence.

Request the full media kit to see real campaign benchmarks under NDA.

How it works — sign up to launch in days

Step one: Share your goals, product, and target audience.

Step two: Get a custom proposal in two business days.

Step three: Share your creative or use our in-house design team.

Step four: Your campaign goes live. Often, within five business days of approval.

Step five: Buyer enquiries land directly in your inbox. You handle the sale on your own terms.

Breadth is the argument for consistency. Suppliers who advertise on MediGear remain visible across hundreds of municipal buying cycles that never align with one another, and because a campaign goes live within days, that coverage begins in the current quarter rather than the next one.

Compliance, brand safety, and editorial standards

MediGear enforces strict rules. All advertisers are vetted. All creative is reviewed. Medical claims must be supported by ANVISA clearance where applicable. Your brand sits in a clean, professional space alongside verified listings.

Why brands choose MediGear over generic ad networks

Networks priced on national reach still cannot find a charity hospital manager in a town of twenty thousand people. Suppliers who advertise on MediGear reach those buyers alongside the referral complex in Belo Horizonte, and each enquiry lands directly, with the buyer staying wholly with the brand.

Disclaimer

Medigear.uk accepts paid advertisements from third-party companies. Please note that Medigear.uk is a medical equipment distributor only — we do not sell, supply, or endorse any medicines, pharmaceuticals, or prescription products. Sponsored content is clearly labelled and does not constitute an endorsement, recommendation, or medical advice from Medigear.uk. Advertisers are solely responsible for the accuracy, legality, and regulatory compliance of their content in all applicable jurisdictions. Products and services advertised may not be available in all countries. Always consult a qualified healthcare professional before making any health-related decision. Medigear.uk accepts no liability for any loss or harm arising from reliance on advertised products or services.