Advertise on MediGear — Healthcare Ad Reach Across Styria

Styria asks two questions at once. In Graz, buyers are engineers who draft their own specifications and read the detail. Out in the valleys, the question becomes service cover and how quickly a part arrives. Advertise on MediGear and one placement answers both, from Leoben to Feldbach.

Graz gives this province an unusual concentration of technical readers. A hospital engineer, a laboratory manager, and a device developer may open the same category page in one morning. None of them wants a slogan. Position your brand where the detail sits, and let the specification do the persuading. Technical readers reward documentation over adjectives, and they remember which suppliers provided it.

Your competitors bid against consumers on search engines. You should not. MediGear gives you a focused B2B audience of buyers in the medical equipment market. Zero wasted impressions. Zero consumer traffic.

• Verified buyer audience. Every account is checked against the UID (VAT identification number) and business records. You reach real hospitals, clinics, and distributors.

• Global reach with local precision. Target by country, region, speciality, or facility type. Coverage spans Austria, the wider Central Europe, the EU, the UK, Asia, Africa, and the Americas.

• Premium ad inventory. Your brand sits next to product listings, category pages, and buyer searches. Not buried in a social feed.

• Direct buyer enquiries. Every lead that comes from your ad goes straight to your team. You own the conversation from the first message.

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Who your ads will reach

MediGear is trusted by procurement teams at public hospitals, private clinics, diagnostic centres, surgical groups, dental practices, aged-care facilities, and group purchasing bodies. The audience is senior. Most readers hold buying authority.

Styrian readers include procurement leads at the Graz teaching sites, clinical engineers, laboratory managers, heads of department, and site managers at Leoben and Bruck an der Mur. Practice owners in Deutschlandsberg and Feldbach read the same pages, as do dental groups, rehab houses, and the buyers covering Judenburg and Bad Aussee. Between them they cover most of the installed base in this province.

Seniority and breadth coexist here. A head of department at the Graz teaching site helps draft the specification. A site manager in Judenburg determines what the valley can realistically service. Your creative should address both, because both will read it.

Our reach — 12,000+ buyers, 80+ countries

This is a healthcare advertising platform with depth, not just reach. Buyers return because the catalogue is curated and listings are verified.

In Styria the reader frequently writes the specification. Reach them while it remains a draft and you influence what is eventually requested. Graz, Leoben, and Feldbach teams open those categories weekly, and MediGear puts you inside them.

Industries we serve

Imaging and diagnostics. Surgical instruments. Patient monitoring. Hospital furniture. Dental equipment. Lab and pathology. Rehab and physiotherapy. Ophthalmology. Veterinary. Aged-care technology. Sterilisation. Consumables. If you sell into healthcare, your buyers are already here. You can also explore the MediGear marketplace to see how suppliers benefit alongside advertisers.

KAGes, the Steiermärkische Krankenanstaltengesellschaft, runs the state hospital network from Graz out to Bad Aussee. Beside it sits the Human.technology Styria cluster, sustaining a steady population of developers, testers, and laboratory buyers reading the same categories. Advertise on MediGear to reach both groups in one place.

Ad placement options

• Banner placements. High-visibility leaderboard, sidebar, and in-article banners across the marketplace and editorial pages.

• Featured listings. Your products sit at the top of the category and search results with a sponsored badge.

• Sponsored content. Long-form guides and product spotlights co-authored with your team.

• Newsletter sponsorship. Exclusive spots in the weekly MediGear buyer newsletter.

• Category sponsorship. Own a full category page for a set period. Includes hero banner, logo, and product carousel.

• Custom campaigns. Bundled multi-channel campaigns that mix placements, content, and email touchpoints.

Technical formats perform best in this province. Sponsored guides and comparisons are read properly. Category sponsorship maintains presence through a long evaluation. Featured listings then close the distance when a Leoben or Feldbach team is down to two suppliers.

Advertising packages and pricing

• Starter — single placement, one country. Ideal for testing. From EUR 1,100 per month (excluding taxes).

• Growth — multi-format campaign across two to three regions. From EUR 4,000 per month (excluding taxes).

• Enterprise — global category sponsorship, dedicated account manager, custom creative, and quarterly reviews. Custom quote (excluding taxes).

Every package is quoted to fit your goals and target regions. Speak with a specialist for a tailored plan.

How buyer enquiries reach you

When a verified healthcare buyer sees your ad and wants to enquire, their query is sent directly to your team. Not to MediGear. You own the conversation from the first message.

• Direct buyer-to-advertiser contact. Enquiries land in your inbox the moment a buyer submits them.

• No intermediary. MediGear does not screen, hold, or rebrand your leads.

• Buyer details included. Each enquiry includes the company name, country, role, and what they are sourcing.

• You close the sale. Your team handles quoting, follow-up, and conversion on your own terms.

This keeps the relationship between you and your buyer clean, fast, and direct.

Built on verified trust

Every advertiser on MediGear is vetted. Every buyer account is checked against UID (VAT identification number) and business registration records. Every campaign is reviewed against BASG and EU MDR advertising guidelines before going live.

• UID-verified buyer audience — no bots, no consumer traffic

• BASG and EU MDR-aware editorial review on all creative

• GDPR-compliant data handling

• ISO 27001-aligned security practices

• Vienna-based account team with global delivery

Claims are verified before anything is published. Engineers identify a soft claim quickly, and they remember it. Advertise on MediGear and your creative is reviewed against the guidelines for device promotion in Austria, which protects your standing with a technical readership.

Request the full media kit to see real campaign benchmarks under NDA.

How it works — sign up to launch in days

Step one: Share your goals, product, and target audience.

Step two: Get a custom proposal in two business days.

Step three: Share your creative or use our in-house design team.

Step four: Your campaign goes live. Often, within five business days of approval.

Step five: Buyer enquiries land directly in your inbox. You handle the sale on your own terms.

Most Styrian campaigns begin in Graz and move outward. Teams start with one category, observe which districts respond, then introduce further formats as enquiries accumulate. Advertise on MediGear and the same contact handles each stage of that rollout.

Compliance, brand safety, and editorial standards

MediGear enforces strict rules. All advertisers are vetted. All creative is reviewed. Medical claims must be supported by BASG and EU MDR clearance where applicable. Your brand sits in a clean, professional space alongside verified listings.

Why brands choose MediGear over generic ad networks

Broad networks pursue impressions indiscriminately. Styria rewards precision instead. MediGear presents your advertisement to a verified buyer inside the category they selected, at the moment they are sourcing. Nothing is wasted on browsers, and the enquiry arrives with the requirement already documented.

Disclaimer

Medigear.uk accepts paid advertisements from third-party companies. Please note that Medigear.uk is a medical equipment distributor only — we do not sell, supply, or endorse any medicines, pharmaceuticals, or prescription products. Sponsored content is clearly labelled and does not constitute an endorsement, recommendation, or medical advice from Medigear.uk. Advertisers are solely responsible for the accuracy, legality, and regulatory compliance of their content in all applicable jurisdictions. Products and services advertised may not be available in all countries. Always consult a qualified healthcare professional before making any health-related decision. Medigear.uk accepts no liability for any loss or harm arising from reliance on advertised products or services.