Advertise on MediGear — Reach Healthcare Buyers in Southern Denmark

A hospital the size of a small town is going up in Odense. The New OUH will be the largest hospital ever built from scratch in Denmark, and its specification teams — alongside established buyers at Sygehus Lillebælt and Sygehus Sønderjylland — are exactly who MediGear connects your brand with, inside a network spanning more than 12,000 verified buyers in 80 countries.

A generic ad network shows your brand to whoever happens to be browsing. Brands that advertise on MediGear reach the people actually specifying equipment instead — verified procurement teams, biomedical engineers, clinic owners, and distributor networks at Odense University Hospital, Sygehus Lillebælt, private clinics, and group purchasing bodies across Southern Denmark. That's the difference between traffic and pipeline.

Your competitors bid against consumers on search engines. You should not. MediGear gives you a focused B2B audience of buyers in the medical equipment market. Zero wasted impressions. Zero consumer traffic.

• Verified buyer audience. Every account is checked against CVR (Central Business Register number) and business records. You reach real hospitals, clinics, and distributors.

• Global reach with local precision. Target by country, region, speciality, or facility type. Coverage spans Denmark, the wider Northern Europe, the EU, the UK, Asia, Africa, and the Americas.

• Premium ad inventory. Your brand sits next to product listings, category pages, and buyer searches. Not buried in a social feed.

• Direct buyer enquiries. Every lead that comes from your ad goes straight to your team. You own the conversation from the first message.

Become an advertiser →

Southern Denmark is home to the New OUH in Odense, set to be the largest hospital ever built from scratch in the country. Brands that advertise on MediGear here reach buyers managing a greenfield build of that scale, meaning wholesale equipment specification rather than incremental replacement, all decided in a compressed window.

Who your ads will reach

MediGear is trusted by procurement teams at public hospitals, private clinics, diagnostic centres, surgical groups, dental practices, aged-care facilities, and group purchasing bodies. The audience is senior. Most readers hold buying authority.

Biomedical engineers and facility planners dominate Southern Denmark's audience right now, given the scale of the New OUH build, alongside the usual mix of hospital procurement leads, clinic owners, practice managers, and device distributors. Specialist distributors and medical technology procurement advisers supplying the construction project round things out.

Our reach — 12,000+ buyers, 80+ countries

This is a healthcare advertising platform with depth, not just reach. Buyers return because the catalogue is curated and listings are verified.

Somewhere inside the New OUH build, a procurement team is deciding which supplier gets the call. MediGear makes sure your brand is one they've actually seen, alongside the established buyers at Sygehus Lillebælt and Sygehus Sønderjylland.

Industries we serve

Imaging and diagnostics. Surgical instruments. Patient monitoring. Hospital furniture. Dental equipment. Lab and pathology. Rehab and physiotherapy. Ophthalmology. Veterinary. Aged-care technology. Sterilisation. Consumables. If you sell into healthcare, your buyers are already here. You can also explore the MediGear marketplace to see how suppliers benefit alongside advertisers.

Region Syddanmark operates Odense University Hospital, Sygehus Lillebælt, Sygehus Sønderjylland, and Esbjerg og Grindsted Sygehus. Its procurement decisions span both the new-build programme in Odense and the everyday replacement cycles across the region's established sites, so advertisers reaching this audience reach buyers managing both at once.

Ad placement options

• Banner placements. High-visibility leaderboard, sidebar, and in-article banners across the marketplace and editorial pages.

• Featured listings. Your products sit at the top of the category and search results with a sponsored badge.

• Sponsored content. Long-form guides and product spotlights co-authored with your team.

• Newsletter sponsorship. Exclusive spots in the weekly MediGear buyer newsletter.

• Category sponsorship. Own a full category page for a set period. Includes hero banner, logo, and product carousel.

• Custom campaigns. Bundled multi-channel campaigns that mix placements, content, and email touchpoints.

Advertising packages and pricing

• Starter — single placement, one country. Ideal for testing. From DKK 1,200 per month (excluding taxes).

• Growth — multi-format campaign across two to three regions. From DKK 4,500 per month (excluding taxes).

• Enterprise — global category sponsorship, dedicated account manager, custom creative, and quarterly reviews. Custom quote (excluding taxes).

Every package is quoted to fit your goals and target regions. Speak with a specialist for a tailored plan.

Southern Denmark also borders Germany directly through Sygehus Sønderjylland in Aabenraa and Sønderborg, giving buyers here a cross-border sourcing habit that regions further north rarely need. Suppliers who advertise on MediGear with a genuine international presence tend to find a more receptive audience.

How buyer enquiries reach you

When a verified healthcare buyer sees your ad and wants to enquire, their query is sent directly to your team. Not to MediGear. You own the conversation from the first message.

• Direct buyer-to-advertiser contact. Enquiries land in your inbox the moment a buyer submits them.

• No intermediary. MediGear does not screen, hold, or rebrand your leads.

• Buyer details included. Each enquiry includes the company name, country, role, and what they are sourcing.

• You close the sale. Your team handles quoting, follow-up, and conversion on your own terms.

This keeps the relationship between you and your buyer clean, fast, and direct.

Built on verified trust

Every advertiser on MediGear is vetted. Every buyer account is checked against the CVR (Central Business Register) number and business registration records. Every campaign is reviewed against DKMA and EU MDR advertising guidelines before going live.

• CVR-verified buyer audience — no bots, no consumer traffic

• DKMA and EU MDR-aware editorial review on all creative

• GDPR-compliant data handling

• ISO 27001-aligned security practices

• Copenhagen-based account team with global delivery

Request the full media kit to see real campaign benchmarks under NDA.

Formal tenders through Region Syddanmark are only half the story in Southern Denmark. Biomedical engineering teams at Sygehus Lillebælt in Kolding and Vejle evaluate new suppliers outside those cycles as a matter of course, and MediGear puts your brand in front of both routes.

How it works — sign up to launch in days

Step one: Share your goals, product, and target audience.

Step two: Get a custom proposal in two business days.

Step three: Share your creative or use our in-house design team.

Step four: Your campaign goes live. Often, within five business days of approval.

Step five: Buyer enquiries land directly in your inbox. You handle the sale on your own terms.

Compliance, brand safety, and editorial standards

MediGear enforces strict rules. All advertisers are vetted. All creative is reviewed. Medical claims must be supported by DKMA and EU MDR clearance where applicable. Your brand sits in a clean, professional space alongside verified listings.

National DKMA and EU MDR advertising guidelines govern creative here just as they do everywhere else in Denmark, though claims tied to the New OUH fit-out programme and the region's established acute hospitals draw closer scrutiny than most.

Why brands choose MediGear over generic ad networks

A generic platform gets you clicks. MediGear gets you buyers. Brands that advertise on MediGear reach verified healthcare buyers in Southern Denmark directly, inside a region building the country's largest hospital from the ground up. The decision happens on your terms, and the relationship is yours from the first message.

Disclaimer

Medigear.uk accepts paid advertisements from third-party companies. Please note that Medigear.uk is a medical equipment distributor only — we do not sell, supply, or endorse any medicines, pharmaceuticals, or prescription products. Sponsored content is clearly labelled and does not constitute an endorsement, recommendation, or medical advice from Medigear.uk. Advertisers are solely responsible for the accuracy, legality, and regulatory compliance of their content in all applicable jurisdictions. Products and services advertised may not be available in all countries. Always consult a qualified healthcare professional before making any health-related decision. Medigear.uk accepts no liability for any loss or harm arising from reliance on advertised products or services.