Advertise on MediGear — Reach Ústí nad Labem Buyers

Ústí nad Labem runs five hospitals under one company: Ústí, Most, Teplice, Děčín and Chomutov share a single procurement office, so one decision can equip five hospital sites at once. Advertise on MediGear and you are speaking to a group rather than to a ward.

Broad networks scatter a message across a region, which is the wrong shape for this one. Advertise on MediGear and the group procurement office comes into scope, with site technical managers, occupational health leads at the works, and clinic owners throughout the basin towns.

Your competitors bid against consumers on search engines. You should not. MediGear gives you a focused B2B audience of buyers in the medical equipment market. Zero wasted impressions. Zero consumer traffic.

The coal basin left a long clinical tail: respiratory clinics, occupational health screening, cardiology and rehabilitation all carry heavier caseloads than the population alone would suggest. Equipment that handles that volume without failing is the standing requirement, and advertise on MediGear and buyers will tell you as much themselves.

• Verified buyer audience. Every account is checked against IÇO (Identification Number) and business records. You reach real hospitals, clinics, and distributors.

• Global reach with local precision. Target by country, region, speciality, or facility type. Coverage spans Czechia, the wider Central Europe, the EU, the UK, Asia, Africa, and the Americas.

• Premium ad inventory. Your brand sits next to product listings, category pages, and buyer searches. Not buried in a social feed.

• Direct buyer enquiries. Every lead generated by your ad goes straight to your team. You own the conversation from the first message.

Become an advertiser →

Who your ads will reach

MediGear is trusted by procurement teams at public hospitals, private clinics, diagnostic centres, surgical groups, dental practices, aged-care facilities, and group purchasing bodies. The audience is senior. Most readers hold buying authority.

Readers are group procurement buyers at the hospital company, site biomedical engineers, respiratory and occupational health leads, rehabilitation managers, and owners of private surgeries across Most and Chomutov. The group buyer sets the framework agreement, while the site engineer decides whether it is renewed.

Our reach — 12,000+ buyers, 80+ countries

This is a healthcare advertising platform with depth, not just reach. Buyers return because the catalogue is curated and listings are verified.

Krajská zdravotní, a.s. owns the acute sites, and Krajská hygienická stanice Ústeckého kraje sits alongside it on public health. Between them they shape nearly every large order, which makes the group procurement table the one that matters.

One framework here can cover five hospitals at once. That raises the bar and the reward together. Win the group buyer in Ústí nad Labem, and the same device lands in Most, Teplice, Děčín and Chomutov.

Industries we serve

Imaging and diagnostics. Surgical instruments. Patient monitoring. Hospital furniture. Dental equipment. Lab and pathology. Rehab and physiotherapy. Ophthalmology. Veterinary. Aged-care technology. Sterilisation. Consumables. If you sell into healthcare, your buyers are already here. You can also explore the MediGear marketplace to see how suppliers benefit alongside advertisers.

Spirometry and respiratory lines, patient monitoring, diagnostic imaging refresh, sterilisation, rehabilitation and ward furniture all move steadily, and emergency and trauma volume adds to it. A campaign reaches the group framework agreement and the site level replacement order at the same time.

Ad placement options

• Banner placements. High-visibility leaderboard, sidebar, and in-article banners across the marketplace and editorial pages.

• Featured listings. Your products sit at the top of the category and search results with a sponsored badge.

• Sponsored content. Long-form guides and product spotlights co-authored with your team.

• Newsletter sponsorship. Exclusive spots in the weekly MediGear buyer newsletter.

• Category sponsorship. Own a full category page for a set period. Includes hero banner, logo, and product carousel.

• Custom campaigns. Bundled multi-channel campaigns that mix placements, content, and email touchpoints.

Advertising packages and pricing

• Starter — single placement, one country. Ideal for testing. From CZK 1,000 per month (excluding taxes).

• Growth — multi-format campaign across two to three regions. From CZK 3,600 per month (excluding taxes).

• Enterprise — global category sponsorship, dedicated account manager, custom creative, and quarterly reviews. Custom quote (excluding taxes).

Every package is quoted to fit your goals and target regions. Speak with a specialist for a tailored plan.

How buyer enquiries reach you

When a verified healthcare buyer sees your ad and wants to enquire, their query is sent directly to your team. Not to MediGear. You own the conversation from the first message.

• Direct buyer-to-advertiser contact. Enquiries land in your inbox the moment a buyer submits them.

• No intermediary. MediGear does not screen, hold, or rebrand your leads.

• Buyer details included. Each enquiry includes the company name, country, role, and what they are sourcing.

• You close the sale. Your team handles quoting, follow-up, and conversion on your own terms.

This keeps the relationship between you and your buyer clean, fast, and direct.

Enquiries here name a site and a framework reference, and everything is written in Czech. Expect questions about spare components held in country, response times across five locations, and training for clinical staff who rotate between them. Answer those and you are on the list.

Built on verified trust

Every advertiser on MediGear is vetted. Every buyer account is checked against IÇO (Identification Number) and business registration records. Every campaign is reviewed against SÚKL and EU MDR advertising guidelines before going live.

• IÇO-verified buyer audience — no bots, no consumer traffic

• SÚKL and EU MDR-aware editorial review on all creative

• GDPR-compliant data handling

• ISO 27001-aligned security practices

• Prague-based account team with global delivery

Request the full media kit to see real campaign benchmarks under NDA.

How it works — sign up to launch in days

Step one: Share your goals, product, and target audience.

Step two: Get a custom proposal in two business days.

Step three: Share your creative or use our in-house design team.

Step four: Your campaign goes live. Often, within five business days of approval.

Step five: Buyer enquiries land directly in your inbox. You handle the sale on your own terms.

Compliance, brand safety, and editorial standards

MediGear enforces strict rules. All advertisers are vetted. All creative is reviewed. Medical claims must be supported by SÚKL and EU MDR clearance where applicable. Your brand sits in a clean, professional space alongside verified listings.

Group tenders are open and documented, and the file is read closely. Nothing should sit outside EU MDR scope, the device class belongs in writing, and the service footprint must cover all five sites. Advertise on MediGear at the level of detail that framework demands.

Why brands choose MediGear over generic ad networks

Google gives you a region and LinkedIn gives you a job title. MediGear gives you the group buyer who signs for five hospitals and the engineer who has to keep them running. Both read the same page, both write to you direct, and you answer once.

Disclaimer

Medigear.uk accepts paid advertisements from third-party companies. Please note that Medigear.uk is a medical equipment distributor only — we do not sell, supply, or endorse any medicines, pharmaceuticals, or prescription products. Sponsored content is clearly labelled and does not constitute an endorsement, recommendation, or medical advice from Medigear.uk. Advertisers are solely responsible for the accuracy, legality, and regulatory compliance of their content in all applicable jurisdictions. Products and services advertised may not be available in all countries. Always consult a qualified healthcare professional before making any health-related decision. Medigear.uk accepts no liability for any loss or harm arising from reliance on advertised products or services.